Acronyms can easily turn a perfectly acceptable marketing slogan or business name into a laughing stock – for example, the Authorised Service Shop (ASS), the Wisconsin Tourism Federation (WTF), Seattle’s South Lake Union Trolley (SLUT) or Microsoft’s Critical Update Notification...
I have just hired a fabulous new PR assistant. I was impressed with her and had a sense of knowing the fit before I interviewed her. The reason was that she sent me a video CV. There’s no doubt that communication...
Whether or not you read the book (did you?) there has been no escaping the 50 Shades of Grey publicity wagon as it rolled into action before the official release of the film on 14th February. It was greeted with...
“Have you made resolutions this year?” This question seems to have been a part of just about every conversation between returning office workers since the start of the month and is often met by enthusiastically reciting a list of life...
January is a bit of a grey month and so it’s always nice to come across a good old PR fail in order to inject a bit of humour into this rather flat time of year. This latest story comes...
January is upon us once again and for many of us that means a fairly savage detox after all the champagne of New Year’s Eve and the over indulgence of the Christmas period - the arrival of Dry January. Whether or not...
Most people assume that, when it comes to reputational damage, you’re only really at risk if you’re intentionally behaving badly. There’s an odd expectation of karma whereby if you’re misusing Twitter or getting into scrapes that can be digitally documented...
Rapper Kanye West is certainly no stranger to controversy. Who could forget his interruption of Taylor Swift’s acceptance speech for Best Female Video at the 2009 MTV Video Music Awards or his appearance on a 2006 Rolling Stone cover in...
MD Communications is four years old today – Happy Birthday to us! We are celebrating this evening aboard HMS President with our clients, supporters and friends, to whom we are extremely grateful because without them today would not have been...
The legal profession is often wary of the word ‘campaign’. Historically, it was perceived as the preserve of those at the (often politically-motivated) margins of the profession. We routinely advise our law firm clients on how to structure and deliver campaigns...
