PR and reputation management

esg world

Business reputation depends on filling the net-zero void left by wavering governments

Partner and ESG communications specialist Katherine Howbrook discusses how businesses must lead the charge following the government’s decision to backtrack on its ESG commitments. The UK government’s decision to water down its green pledges serves as a wake-up call for business. Now, more than ever, all businesses, including law and professional...


nigel farage

Money, politics, Nigel Farage … and journalism

When a story breaks that combines the first three topics of the above headline, you can be sure that clickthrough stats (or, once upon a time, print sales) will go through the roof. Unfortunately, and perhaps inevitably, the story shines a light on the fourth headline topic (or should that...


steve rudaini law360 july column

Partner Steve Rudaini’s new column for Law360

In Steve Rudaini’s new column for leading legal publication Law360, he considers how lawyers can build good relations with the press, and what this might look like. Steve discusses the benefits of media visibility and provides his expert advice on how to work well with journalists, and the different...


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Partner Steve Rudaini features in Law360 on Litigation PR

Steve Rudaini, Partner at MD Communications, has been featured in Law360 writing on the topic of strategies that lawyers can use for success in Litigation PR. Steve looks at why law firms would want to publicise litigation, giving examples of high-profile cases such as Vardy v Rooney and Jonny Depp...


knitted together

The time is now: why the global legal and accounting sectors need to work more closely together

Our CEO Melissa Davis examines why the two sectors have been traditionally reluctant to join forces, and looks at how that could change with a new collaboration agreement. Can accountants and lawyers work together? It’s a simple question, but the answer is mired in convoluted issues that require unpacking. We...


train tracks

Mergers and messaging – don’t forget your marketing and business development teams

In light of the news around the recent high-profile law firm merger, CEO Melissa Davis considers how to secure buy-in from key stakeholders and internal staff members. The pieces of the puzzle appear to fit - the premise seems to make sense. Allen & Overy and Shearman & Sterling. Two...


katherine howbrook icaew article

ICAEW features MD Communications Partner in Insights article

MD Communications Partner Katherine Howbrook has been extensively quoted in an ICAEW Insights article on Brand Finance’s annual brand value index, looking at why mid-tier accountancy firms are not currently using brand better to elevate themselves above their competition. Katherine explains that one of the big issues for mid-tier accountancy...


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MD Communications Partner name checked in The Lawyer

We’re delighted that Katherine Howbrook, Partner at MD Communications, has been name checked in an interview with Miranda Ward, Director of Communications at Paul Hastings, in The Lawyer’s award-winning monthly newsletter. Miranda describes Katherine as providing her with pearls of wisdom and said she “gave me a huge amount of...


steve rudaini & emma maule in law360 v2

MD Communications features in Law360 with tips for lawyers on making the most of social media

Partner Steve Rudaini and Digital Director Emma Maule have co-written an article for leading legal publication, Law360, on social media for the legal profession. The opportunities for social media to increase a business are unlimited despite its flaws, and to make the most of its potential, training and regular...


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Partner Katherine Howbrook featured in ICAEW

Katherine Howbrook, Partner at MD Communications, has been featured in an article for ICAEW Insights on whether the accountancy sector is facing an identity crisis in 2023. Discussing how accountancy firms can brand themselves better, Katherine says: "Without a laser-sharp focus on brand, accountancy firms risk becoming even more lost in the...