Director of Content Anthony Notaras discusses how law firms should embrace data driven white papers as a key part of their content strategy, particularly if they look beyond the law. Our attention spans might be shorter than they once were, but for law firm thought leadership, a deep and data-backed...
In his bi-monthly column for Law360, Partner Steve Rudaini outlines useful tips for lawyers when writing articles for the media. “There is more to it than writing an article and having it magically published by a magazine, newspaper or website, no matter how well it has been penned,” notes Steve. Steve explains...
Partner and ESG communications specialist Katherine Howbrook discusses how businesses must lead the charge following the government’s decision to backtrack on its ESG commitments. The UK government’s decision to water down its green pledges serves as a wake-up call for business. Now, more than ever, all businesses, including law and professional...
When a story breaks that combines the first three topics of the above headline, you can be sure that clickthrough stats (or, once upon a time, print sales) will go through the roof. Unfortunately, and perhaps inevitably, the story shines a light on the fourth headline topic (or should that...
In Steve Rudaini’s new column for leading legal publication Law360, he considers how lawyers can build good relations with the press, and what this might look like. Steve discusses the benefits of media visibility and provides his expert advice on how to work well with journalists, and the different...
Steve Rudaini, Partner at MD Communications, has been featured in Law360 writing on the topic of strategies that lawyers can use for success in Litigation PR. Steve looks at why law firms would want to publicise litigation, giving examples of high-profile cases such as Vardy v Rooney and Jonny Depp...
Our CEO Melissa Davis examines why the two sectors have been traditionally reluctant to join forces, and looks at how that could change with a new collaboration agreement. Can accountants and lawyers work together? It’s a simple question, but the answer is mired in convoluted issues that require unpacking. We...
In light of the news around the recent high-profile law firm merger, CEO Melissa Davis considers how to secure buy-in from key stakeholders and internal staff members. The pieces of the puzzle appear to fit - the premise seems to make sense. Allen & Overy and Shearman & Sterling. Two...
MD Communications Partner Katherine Howbrook has been extensively quoted in an ICAEW Insights article on Brand Finance’s annual brand value index, looking at why mid-tier accountancy firms are not currently using brand better to elevate themselves above their competition. Katherine explains that one of the big issues for mid-tier accountancy...
We’re delighted that Katherine Howbrook, Partner at MD Communications, has been name checked in an interview with Miranda Ward, Director of Communications at Paul Hastings, in The Lawyer’s award-winning monthly newsletter. Miranda describes Katherine as providing her with pearls of wisdom and said she “gave me a huge amount of...
