PR and reputation management

Telling the story that you want to – working with a reputation agency

So you’re ready to take the plunge and start working with a PR agency, but how do you maximise your chances of success and get the reputation boost you are looking for? MD Communications’ Global Marketing Director, James Hayhurst, hails from outside the legal sector and has worked at some of London’s top...


Building an international profile without international travel

Marketing Director Paula Darbyshire explains how your firm can promote itself internationally without having to be physically in the room. Lockdowns and closed borders have reshaped how we do business. With business travel likely to remain off the cards this year (and perhaps slashed more permanently from many firm budgets...


Make content a priority, not an afterthought

Our Digital Director Emma Maule explains the value of content within your marketing activities and outlines her top tips for creating an effective content strategy. Some law firms spend huge amounts of time and money on expensive website redesigns and setting up social media channels with little thought or resource given to...


Taking the Ps: simple tips for a better bio on social media

In her latest blog, our founder Melissa Davis looks at how to make your bio stand out on social media and your company website, with a simple six-stage guide. So, you’re online and you’re staring at your profile wondering what to write. Either because you’re writing it for the first...


Dealing with difficult journalists

A great many journalists I deal with are, well, just like you and me. They have a different job to do, but they are just trying to do it to a good standard – to make the right judgements, get the facts right and communicate events that matter clearly. They also...


IBA survey reveals lawyer wellbeing is a cause for global concern

Melissa Davis, a member of the IBA's newly founded European Regional Forum wellbeing working party, highlights the IBA's massive wellbeing survey, one of the largest of its kind, which is a first step in addressing the parlous state of mental health in the legal sector.  With the focus on wellbeing...


What football can teach you about consulting your clients

Founder Melissa Davis looks at why the 72 hours of the ESL was a good thing for fans and customers and a PR nightmare for the owners who marched their clubs proudly to the top of the elite football hill  - only to have to beat a hasty, humbled...


Colin vs Cuthbert – whose side are you on?

It’s the big legal battle which has got everyone talking. And it’s all about caterpillar cakes. But as our founder Melissa Davis writes, it’s outside the courtroom where the real blows will be landed in the reputation and brand skirmishes.   What’s in a name, they often ask? And that’s...


Does telling the world about your CSR efforts change its virtue?

Our CEO, Melissa Davis, looks at the part corporate social responsibility plays in a company’s communications and the importance of authenticity and commitment to make it part of your brand identity and company culture. Let us say you are very ethical. As you walk down the high street, values leak out...


As social media mistakes go, this one was, well… a bit of a whopper

Our CEO, Melissa Davis, looks at the perils of not thinking before posting on social media, after Burger King's misjudged International Women's Day tweet. In amongst all the positive, supportive and often inspiring posts on International Women’s Day, in tune with the theme of #ChooseToChallenge, one post stood out. Sadly,...