Media relations and PR are important tactics for professional services firms, allowing you to share your expertise and raise your profile. After your article or comment has been published, there are various ways you can amplify it. As our PR Director, Donna Black, explains in this blog, it is tempting...
Following the publication of LawCare’s ‘Life in the Law’ report last week, our CEO Melissa Davis asks how can we stop the legal sector walking headlong into a mental health crisis. Culture. Wellbeing. Key phrases we hear all the time now as firms of all sizes switch on to the importance...
MD Communications partner Keith Hardie shares his thoughts on this week’s virtual Legal Business Development and Marketing Conference, hosted by the International Bar Association. Summarising four days of great speakers, collages and roundtables pulled together by our CEO Melissa Davis, Itzik Amiel and Deborah Farone – three leaders of...
So you’re ready to take the plunge and start working with a PR agency, but how do you maximise your chances of success and get the reputation boost you are looking for? MD Communications’ Global Marketing Director, James Hayhurst, hails from outside the legal sector and has worked at some of London’s top...
Marketing Director Paula Darbyshire explains how your firm can promote itself internationally without having to be physically in the room. Lockdowns and closed borders have reshaped how we do business. With business travel likely to remain off the cards this year (and perhaps slashed more permanently from many firm budgets...
Our Digital Director Emma Maule explains the value of content within your marketing activities and outlines her top tips for creating an effective content strategy. Some law firms spend huge amounts of time and money on expensive website redesigns and setting up social media channels with little thought or resource given to...
In her latest blog, our founder Melissa Davis looks at how to make your bio stand out on social media and your company website, with a simple six-stage guide. So, you’re online and you’re staring at your profile wondering what to write. Either because you’re writing it for the first...
A great many journalists I deal with are, well, just like you and me. They have a different job to do, but they are just trying to do it to a good standard – to make the right judgements, get the facts right and communicate events that matter clearly. They also...
Melissa Davis, a member of the IBA's newly founded European Regional Forum wellbeing working party, highlights the IBA's massive wellbeing survey, one of the largest of its kind, which is a first step in addressing the parlous state of mental health in the legal sector. With the focus on wellbeing...
Founder Melissa Davis looks at why the 72 hours of the ESL was a good thing for fans and customers and a PR nightmare for the owners who marched their clubs proudly to the top of the elite football hill - only to have to beat a hasty, humbled...
