PR and reputation management

Tabloid covers

Why lawyers who want to build their profile should read the Daily Mail

How do lawyers get noticed in the media? Our new partner Steve Rudaini explains why plain, easy-to-understand language is key to getting coverage. Did the headline catch your attention? Well that is the first lesson. You read the headline correctly...


Partnership team at MD Communications

New partnership team at MD Communications for 2022

A message from our CEO Melissa Davis as she announces the new partnership team at MD Communications for 2022. It is with massive excitement and pride, I announce the enhanced partnership team at MD Communications for 2022 with a couple...


boris johnson

He WAS there. He has apologised. But is it all too late in the reputation stakes?

Our founder, Melissa Davis, looks at how No 10 could have handled the current PR crisis. How it started…'Bring your own booze'. Rarely have four words caught the public attention quite as effectively or quickly as those have. I’ll give you two...


Boris Johnson

If I was No 10’s PR adviser…

Our chief executive Melissa Davis discusses the latest crisis gripping the government, which has led to the resignation of No 10's senior spokesperson. Last Christmas was a difficult time for everyone.  I certainly understand and share the anger the alleged...


Girl looking up at trees

Why not having an ESG strategy is the riskiest strategy of all

Chief Executive Melissa Davis looks at the risks for law firms who haven’t yet ensured climate change and other key sustainability issues are at the heart of their strategy and planning. As if we didn’t need any more warnings after...


Five ways to maximise your media coverage

Media relations and PR are important tactics for professional services firms, allowing you to share your expertise and raise your profile. After your article or comment has been published, there are various ways you can amplify it. As our PR Director,...


Will culture really change if you let billable hours and bullies walk all over mental wellbeing?

Following the publication of LawCare’s ‘Life in the Law’ report last week, our CEO Melissa Davis asks how can we stop the legal sector walking headlong into a mental health crisis. Culture. Wellbeing. Key phrases we hear all the time now...


Wellbeing, being human, strongholds and innovation – reflections from the IBA’s Business Development and Marketing Conference

MD Communications partner Keith Hardie shares his thoughts on this week’s virtual Legal Business Development and Marketing Conference, hosted by the International Bar Association. Summarising four days of great speakers, collages and roundtables pulled together by our CEO Melissa...


Telling the story that you want to – working with a reputation agency

So you’re ready to take the plunge and start working with a PR agency, but how do you maximise your chances of success and get the reputation boost you are looking for? MD Communications’ Global Marketing Director, James Hayhurst, hails from outside the...


Building an international profile without international travel

Marketing Director Paula Darbyshire explains how your firm can promote itself internationally without having to be physically in the room. Lockdowns and closed borders have reshaped how we do business. With business travel likely to remain off the cards this...