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Purpose, messaging and brand strategy

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Text and image based graphic in red and blue with text reading: "My running journey is about running happy, being grateful about what my body can do, and finding joy in being part of some very special communities." Images are Che Odlum headshot and MD Comms logo
22Jul-24

My running journey: Che Odlum

Che Odlum shares how her running journey has led her to achieve her first ultra-marathon this year. Clyde & Co's Head of Financial Crime reflects on how running helps other areas of her life and the obstacles she’s overcome...

pro bono quote
10Nov-23

Pro Bono Week 2023: why it’s important to use your skills for the greater good

Our CEO Melissa Davis looks at why pro bono work is an essential part of your firm’s business strategy. UK Pro Bono Week 2023 is coming to an end, with many firms shining a light on the voluntary work...

esg world
21Sep-23

Business reputation depends on filling the net-zero void left by wavering governments

Partner and ESG communications specialist Katherine Howbrook discusses how businesses must lead the charge following the government’s decision to backtrack on its ESG commitments. The UK government’s decision to water down its green pledges serves as a wake-up call for business....

julia hepner quote card
14Jun-23

The personal touch: can AI replace humans in client listening?

Client Listening and Relationships Director Julia Hepner looks at the use of AI in the legal world, and explains why personal relationships will always win out. With the increasing prominence of AI in all sectors, it's hard not to feel some...

line joining hands
19Dec-22

Pro bono: why giving back is good for you

Our CEO Melissa Davis explains why pro bono is a vital part of our business and outlines the work we do to support important campaigns and charities. As we head towards Christmas our thoughts turn to giving back. It’s part...

group volunteers arm in arm
10Nov-22

Why pro bono is crucial for your employer brand strategy

For Pro Bono Week, our CEO Melissa Davis reflects on the wider benefits of pro bono to organisations and individuals, following Fifth Day founder Fred Banning's astute comments in our recent whitepaper. Pro Bono Week is 21 this week. A...

quote cards report launch
31Oct-22

New paper finds recruiting and retaining talent the biggest threat to the global legal sector

Increasing concerns over recruitment and retention alongside close monitoring of the global political and economic situation are the main issues legal sector leaders have identified as threats in 2023 and beyond, according to a new report from specialist professional services...

Businesswoman holding a surf board on the beach in the water
31Jan-22

Why employer brand is the key to retaining and hiring the best talent

Our CEO, Melissa Davis advises how happy, healthy, engaged colleagues have never been more valuable. In 2022, my conversations with managing partners up and down the country indicate that the recruitment market is much tougher on employers...

Business woman gazing at a crystal ball | MD Communications
18Jan-22

2022 – the year to get your message across

From a marketing perspective, how should professional services firms prepare for 2022? Melissa Davis, our CEO and Founder shares her thoughts. A new year can be a great opportunity for a new start. After the past two...

Girl looking up at trees
1Dec-21

Why not having an ESG strategy is the riskiest strategy of all

Chief Executive Melissa Davis looks at the risks for law firms who haven’t yet ensured climate change and other key sustainability issues are at the heart of their strategy and planning. As if we didn’t need any more warnings after...