Purpose, messaging and brand strategy

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Pro bono: why giving back is good for you

Our CEO Melissa Davis explains why pro bono is a vital part of our business and outlines the work we do to support important campaigns and charities. As we head towards Christmas our thoughts turn to giving back. It’s part...


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Why pro bono is crucial for your employer brand strategy

For Pro Bono Week, our CEO Melissa Davis reflects on the wider benefits of pro bono to organisations and individuals, following Fifth Day founder Fred Banning's astute comments in our recent whitepaper. Pro Bono Week is 21 this week. A...


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New paper finds recruiting and retaining talent the biggest threat to the global legal sector

Increasing concerns over recruitment and retention alongside close monitoring of the global political and economic situation are the main issues legal sector leaders have identified as threats in 2023 and beyond, according to a new report from specialist professional services...


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Why employer brand is the key to retaining and hiring the best talent

Our CEO, Melissa Davis advises how happy, healthy, engaged colleagues have never been more valuable. In 2022, my conversations with managing partners up and down the country indicate that the recruitment market is much tougher on employers...


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2022 – the year to get your message across

From a marketing perspective, how should professional services firms prepare for 2022? Melissa Davis, our CEO and Founder shares her thoughts. A new year can be a great opportunity for a new start. After the past two...


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Why not having an ESG strategy is the riskiest strategy of all

Chief Executive Melissa Davis looks at the risks for law firms who haven’t yet ensured climate change and other key sustainability issues are at the heart of their strategy and planning. As if we didn’t need any more warnings after...


Celebrating pro bono week – how MD Communications is giving back

There’s no such thing as a free lunch – or so the saying goes. But this week, law firms across the UK have been celebrating the work they do as part of Pro Bono Week. Naturally, pro bono is Latin because,...


Thought Leadership – what’s all the hype about?

Associate Director Zoe Symonds explains the importance of thought leadership and the influence your expertise can have on your stakeholders. Often perceived as a buzzword in boardrooms, thought leadership has much more depth to its perception and, used effectively, it’s...


Taking the Ps: simple tips for a better bio on social media

In her latest blog, our founder Melissa Davis looks at how to make your bio stand out on social media and your company website, with a simple six-stage guide. So, you’re online and you’re staring at your profile wondering what...


Perfectionism in the legal sector: the impact on mental health

CEO Melissa Davis discusses the themes covered in our most recent webinar, which focused on perfectionism and shame and the impact this has on mental health in the legal sector. Our new blog series was created to address the parlous state...