Head of International, Directories & Bids Linsay Leslie is featured in the March / April issue of Financial Accountant magazine, quoted in an article about how accountants can win awards and maximise shortlist success.
Financial Accountant is the official bimonthly magazine of the Institute of Financial Accountants (IFA), providing news, analysis, and expert insights tailored for accountants working with SMEs and micro-businesses. It covers technical updates in tax, accounting standards, business strategy, and technology, alongside professional development.
The article, written by Richard Crump, considers how to market your shortlisting effectively, whether to attend the award ceremony, and how to extend the shelf life of the award if you do win.
Linsay explains:
“Being shortlisted for a respected award can be just as valuable as winning, provided firms are clear about what they were recognised for and by whom.”
And going on to discuss social media, Linsay says:
“On social media, firms should engage with and share posts from the awards body, as well as acknowledge other shortlisted firms and winners. This helps reinforce credibility and positions the firm as part of the wider professional community.”
