Crisis communications

Your reputation in a crisis: why an apology can be cheaper and more effective than litigation

When well-known local celebrity Freddie Mercury (not that one) came off worst in a tussle with a QC’s dog, the barrister’s legal response and warnings to the media backfired. Our CEO Melissa Davis looks at why. A dog is our best friend, they say. Which is true for many people and...


As social media mistakes go, this one was, well… a bit of a whopper

Our CEO, Melissa Davis, looks at the perils of not thinking before posting on social media, after Burger King's misjudged International Women's Day tweet. In amongst all the positive, supportive and often inspiring posts on International Women’s Day, in tune with the theme of #ChooseToChallenge, one post stood out. Sadly, not...


How to manage your firm’s reputation during turbulent times

This week we hosted six illustrious speakers at our reputation webinar. Up for discussion was how to protect your brand during turbulent times, looking at the UK government's and legal sector's reputation, press interviews that went right and wrong, the risks associated with social media, and how important it is...


How to handle the media in a crisis

As businesses of all sizes navigate through the challenging times caused by COVID-19, it’s important to ensure your crisis communications plan is up to scratch to deal with the impact the coronavirus may have on your company’s reputation. Crisis communications means immediately working in a reactive mode, whereas most businesses usually...


Can your crisis plan stand up to the effects of Coronavirus?

Where is your crisis communications plan? It could be that it's in your head, because it's obvious to you what should be done and said when your business is disrupted. Maybe you think your business isn't 'big' enough or as entire countries go into apparent 'lockdown', it might even feel...


What we can learn from Burger King’s latest PR error

Veganism has become an increasingly popular movement over the past few years, and clearly where there’s tofu, there’s gold, with £740m sales of meat-free food in 2018. The latest brand to try to tempt the green market (which has grown fourfold in the past four years, according to the Vegan Society)...


Are you prepared for when a PR crisis hits?

Many people in the legal community were shocked to learn of a major fire at the Law Society that started Saturday evening and in to Sunday. Thankfully no one was hurt, and the Society’s main building seems largely untouched. But staff have still lost space, work and, of course, personal...


The biggest PR disasters of 2019

It’s been a big year for people and companies putting their foot in it, but which PR mistakes have been a meme-seeker's triumph, and which have been enough to sink a career? How not to give an interview If you’d told us a year ago that one of 2019’s biggest TV moments...


An express lesson in how to mop up a PR disaster

Many years ago I applied to be a press officer for Prince Charles. I didn't get it and instead went on a journey to protect the reputations of the legal sector. So when the ginormous PR disaster of epic proportions unfolded recently starring Prince Andrew vs Emily Maitlis I felt...


Does sorry need to be the hardest word in PR?

Sorry-not-sorry. It’s such a cliché – we make fun of it. No one likes to mess up, and we strive to avoid it. But social media has an immediacy that is part of its power – consider all the angles, ponder the wisdom of a post, and you might miss...