Our Digital Director Emma Maule considers what in-house law firm marketing teams can learn from the new algorithm report. LinkedIn remains the most important platforms for law firms – whether it is job seekers checking out your company page or GCs quietly assessing whether your values align with theirs. But...
Our CEO Melissa Davis discusses the initial insights emerging from Richard van der Blom's new LinkedIn algorithm report, and considers what it means for law firms. How do you maintain authenticity whilst working with the LinkedIn algorithm to boost visibility? Richard van der Blom's latest report landed yesterday...
Our CEO Melissa Davis discusses the perils and pitfalls of WhatsApp groups, and looks at how you can mitigate the risks. If you're a member of various WhatsApp groups, you are probably familiar with this scenario: George: If anyone sees a red bike which looks like this [photo] please can you...
Our Digital Director Emma Maule reveals her top tips for upping your LinkedIn game in 2025. New year, new you? The new year brings a chance for a fresh start, and that includes your LinkedIn profile. If you’re looking to boost your presence, you’re not alone – although many professionals...
Digital Director Emma Maule and Communications Director Katy McEwen-Smith have been featured extensively in the Law Society Gazette in an article about how lawyers can make the most of LinkedIn. Written by Features Editor Eduardo Reyes, the article looks at how the platform has evolved, which levels of seniority...
Digital Director Emma Maule outlines some handy LinkedIn tips to boost your online presence. Now that Q2 is in full swing, it's a good time to check in on those New Year's resolutions. Earlier this year, we shared a blog post about LinkedIn resolutions, and we hope you've been able to...
LinkedIn is a fantastic tool to help showcase your personal brand. But how should you approach it in 2024? Digital Director Emma Maule explains how to supercharge your LinkedIn presence. As a new year dawns, many of us are turning our thoughts to self-improvement and what we would like...
Communications Director Katy McEwen-Smith explains how in-house teams can support their lawyers on social media. LinkedIn is the ultimate marketing and personal brand tool, so it should be part of your arsenal as an in-house marketeer. However, your firm’s lawyers are key to this – what they post on their personal...
Digital and Content Director Emma Maule has been quoted in an article in The Times, on the Bar Standard Board’s new guidance for barristers using social media. The article, written by leading legal journalist Catherine Baksi, highlights that there has been a steep increase in complaints to the regulator about...
Partner Steve Rudaini and Digital Director Emma Maule have co-written an article for leading legal publication, Law360, on social media for the legal profession. The opportunities for social media to increase a business are unlimited despite its flaws, and to make the most of its potential, training and regular...
