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Digital and social media

Image and text based graphic in red and white that reads: Global Reputation Advisors. "LinkedIn now rewards relevance, not volume. To stay visible under 360Brew, focus on clarity, value, and genuine engagement." With MD Comms logo and Emma Maule headshot
11Nov-25

What’s brewing on LinkedIn? The 360Brew AI update explained

Our Digital Director Emma Maule explains the latest LinkedIn update you need to be aware of - 360Brew - and looks at what to do now to remain visible.   LinkedIn has quietly introduced 360Brew – its new large-scale AI ranking...

Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Communications logo. Text reads: "LinkedIn is a great equalizer, allowing you to participate in conversations from a place of confidence." Global Reputation Advisors
4Sep-25

LinkedIn: the great equaliser

Our Digital Director Emma Maule reports from the massive 500-person social media webinar run by the IBA over the summer   What are potential clients more likely to visit, your firm’s website or your LinkedIn profile? Opening the IBA social media webinar, moderator...

Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Communications logo. Text reads: “LinkedIn isn’t just a digital CV. It’s a place to build real relationships, share what you care about, and grow your client base. " Global Reputation Advisors
3Jun-25

How to use LinkedIn as a business development tool for lawyers

Our Digital Director Emma Maule shares her top tips on how to supercharge your BD efforts by making the most of the platform. LinkedIn isn’t just for job seekers or recruiters – it’s a place to build relationships, share your expertise,...

Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Communications logo. Text reads: “With LinkedIn’s ever-changing algorithm and declining organic reach, how can legal marketing teams ensure their firm and its people are presented in the best possible light?" Global Reputation Advisors
7May-25

Law firm marketing teams and LinkedIn – insights from the new algorithm report

Our Digital Director Emma Maule considers what in-house law firm marketing teams can learn from the new algorithm report. LinkedIn remains the most important platforms for law firms – whether it is job seekers checking out your company page or...

Text and image based graphic, in blue, white and red, with headshot of Melissa Davis and MD Comms logo. Text reads: "Authenticity is the winning strategy. LinkedIn doesn’t love broadcasting - it wants you to have conversations.”
29Apr-25

Top level insights from the LinkedIn algorithm report

Our CEO Melissa Davis discusses the initial insights emerging from Richard van der Blom's new LinkedIn algorithm report, and considers what it means for law firms. How do you maintain authenticity whilst working with the LinkedIn algorithm to boost visibility? <a...</a...

Text and image based graphic, in blue, white and red, with headshot of Melissa Davis and MD Comms logo. Text reads: “WhatsApp or messaging apps are a form of social media - but what if the social just slid into toxic?”
3Mar-25

WhatsApp groups: Friend or foe for your reputation (and your sanity)?

Our CEO Melissa Davis discusses the perils and pitfalls of WhatsApp groups, and looks at how you can mitigate the risks. If you're a member of various WhatsApp groups, you are probably familiar with this scenario: George: If anyone sees a...

Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Comms logo. Text reads: “LinkedIn is now non-negotiable for BD, so make sure your profile stands out for the right reasons." Global Reputation Advisors
20Jan-25

LinkedIn resolutions for 2025

Our Digital Director Emma Maule reveals her top tips for upping your LinkedIn game in 2025. New year, new you? The new year brings a chance for a fresh start, and that includes your LinkedIn profile. If you’re looking to...

emma maule & katy mcewen smith in the law gazette
13May-24

LinkedIn for lawyers: Emma Maule and Katy McEwen-Smith featured in the Law Society Gazette

Digital Director Emma Maule and Communications Director Katy McEwen-Smith have been featured extensively in the Law Society Gazette in an article about how lawyers can make the most of LinkedIn. Written by Features Editor Eduardo Reyes, the article looks...

emma maule linkedin tips blog graphic
1May-24

Check in on your social media resolutions

Digital Director Emma Maule outlines some handy LinkedIn tips to boost your online presence. Now that Q2 is in full swing, it's a good time to check in on those New Year's resolutions. Earlier this year, we shared a blog post...

emma maule linkedin blog graphic
10Jan-24

Lawyers: what should your LinkedIn resolutions be for 2024?

LinkedIn is a fantastic tool to help showcase your personal brand. But how should you approach it in 2024? Digital Director Emma Maule explains how to supercharge your LinkedIn presence. As a new year dawns, many of us are...