Our Digital Director Emma Maule explains the value of content within your marketing activities and outlines her top tips for creating an effective content strategy. Some law firms spend huge amounts of time and money on expensive website redesigns and setting up...
In her latest blog, our founder Melissa Davis looks at how to make your bio stand out on social media and your company website, with a simple six-stage guide. So, you’re online and you’re staring at your profile wondering what...
A great many journalists I deal with are, well, just like you and me. They have a different job to do, but they are just trying to do it to a good standard – to make the right judgements, get...
Melissa Davis, a member of the IBA's newly founded European Regional Forum wellbeing working party, highlights the IBA's massive wellbeing survey, one of the largest of its kind, which is a first step in addressing the parlous state of...
Founder Melissa Davis looks at why the 72 hours of the ESL was a good thing for fans and customers and a PR nightmare for the owners who marched their clubs proudly to the top of the elite football...
It’s the big legal battle which has got everyone talking. And it’s all about caterpillar cakes. But as our founder Melissa Davis writes, it’s outside the courtroom where the real blows will be landed in the reputation and brand...
Our CEO, Melissa Davis, looks at the part corporate social responsibility plays in a company’s communications and the importance of authenticity and commitment to make it part of your brand identity and company culture. Let us say you are very ethical....
Our CEO, Melissa Davis, looks at the perils of not thinking before posting on social media, after Burger King's misjudged International Women's Day tweet. In amongst all the positive, supportive and often inspiring posts on International Women’s Day, in tune...
At our recent private resilience roundtable for international senior and managing, we hosted guest speaker Richard McCann, who overcame a tragic past to become a famed motivational speaker and bestselling author. Positive mental attitude Leading the first part of the webinar,...
Andi Jarvis, Digital Strategy Director at MD Communications, looks at the case of a firm that sued a client for libel over a negative review, providing recommendations on how to respond, and outlining how part of your brand management should include monitoring online mentions. The...
