Our IBA Paris Team
We have a team of seven heading to the IBA in Paris from 29 October and we’d love to see you at our free offsite sessions on building a personal brand (using LinkedIn and other tactics) and how to get better ranked in the legal directories (with top tips from a former directories researcher and an in-house directories lead).
If you’re unable to make the sessions we would love to see you for tea and cake at the conference or a coffee shop nearby. We help our clients overseas with profile raising in overseas markets, using LinkedIn for business development, legal directories and awards and client relationship training and we would be very happy to chat through any questions you have about your international strategy.
Full session details are below – registration links for our sessions are here:
Please sign up to guarantee your place at our offsite sessions – places are limited.
Register for the personal brand session (Wednesday 1 November 4-6pm including a champagne reception)
Register for the directories session (Tuesday 31 October 4-6pm including drinks at 5pm)
Melissa and her team at MD Communications have worked with us to help us develop our PR strategy, and have assisted with our legal marketing since we first opened our office in London. We are an international law firm who really benefited from MD Communications’ experience of working with legal firms and the breadth of their expertise. I have no hesitation in recommending Melissa and her team.
Our IBA team is:
Join our running club
Our Global Marketing Director James Hayhurst has set up an IBA running club for those who want to start the day with a ‘fun’ run each morning on the streets of Paris.
Get in touch with James if you’d like to be involved.
MD Communications sessions
Sunday 29 October – High Tide Conference
CEO Melissa Davis is speaking on the panel at the High Tide Conference, the IBA Law Firm Management Committee’s event before the IBA conference officially kicks off.
Discussing how we can meet and exceed client expectations in the legal sector, Melissa and fellow panel members will look at building a client-centric culture, exceptional vs. ordinary experiences, effective communication, and differentiation in a changing landscape.
Monday 30 October – data-driven business development
Katherine Howbrook is speaking at a panel event entitled ‘Business development superpowers and how to harness them’.
In a session focused on data-driven business development, the panel will share best practices on collecting, assessing, and using information from a variety of sources to drive better business development practices. Katherine will bring her PR expertise to the session to explore how law firms can stand out from the crowd using data-led thought leadership.
Tuesday 31 October – D&I roundtable event
Melissa Davis, in her capacity as European Regional Forum wellbeing taskforce member, is speaking at the D&I roundtable event: ‘Creating and implementing a diversity and inclusion strategy for law firms’.
Law firm leaders, in-house counsels and D&I experts will lead a discussion on the importance of diversity and inclusion in the legal profession and on the opportunity (or not) of designing and implementing diversity and inclusion policies in law firms. The IBA project consisting in drafting of a global D&I toolkit for law firms of different sizes across the various jurisdictions will be presented.
Tuesday 31 October, 16:00 to 18:00 CET – Directories workshop
What are the key reasons for not getting the ranking you deserve? How do you get the best ROI on your rankings and what part can client listening play in building relationships with your referees? Join our Head of Directories and former lawyer Linsay Leslie, Director of Content and former Legal 500 researcher Anthony Notaras and Client Relationships Director and former lawyer Julia Hepner for an in-depth look at making the most of your submissions.
Wednesday 1 November, 16:00 to 18:00 CET – Personal brand session
This session, led by Communications Director Katy McEwen-Smith, will delve into the importance of personal brand, what it is, and how it differs from employer brand. The expert speakers will also examine how to build your personal brand, both online and IRL.