This week, our CEO, Melissa Davis, chooses a few brands to illustrate the importance of living by your company values. It only takes a tweet for something to go wrong if your values aren't embedded throughout the organisation. How values are 'lived' within a company can hugely...
Picking the right person to front up to the media, whether in times of crisis or when the news is positive, means considering not just what they will say but also how they will say it, writes our Founder and CEO Melissa Davis. Without getting too political, I’d like to start this by thanking...
How do lawyers get noticed in the media? Our new partner Steve Rudaini explains why plain, easy-to-understand language is key to getting coverage. Did the headline catch your attention? Well that is the first lesson. You read the headline correctly – every lawyer should read the Daily Mail. Don’t worry,...
A message from our CEO Melissa Davis as she announces the new partnership team at MD Communications for 2022. It is with massive excitement and pride, I announce the enhanced partnership team at MD Communications for 2022 with a couple of new faces. Steve Rudaini joined us recently after leading...
Our founder, Melissa Davis, looks at how No 10 could have handled the current PR crisis. How it started…'Bring your own booze'. Rarely have four words caught the public attention quite as effectively or quickly as those have. I’ll give you two more words. Sue Gray. I use them as until a few minutes...
Our chief executive Melissa Davis discusses the latest crisis gripping the government, which has led to the resignation of No 10's senior spokesperson. Last Christmas was a difficult time for everyone. I certainly understand and share the anger the alleged Downing Street party has caused. Many of us might think party-gate...
Chief Executive Melissa Davis looks at the risks for law firms who haven’t yet ensured climate change and other key sustainability issues are at the heart of their strategy and planning. As if we didn’t need any more warnings after COP26, the professional services sector got another wake-up call this...
Media relations and PR are important tactics for professional services firms, allowing you to share your expertise and raise your profile. After your article or comment has been published, there are various ways you can amplify it. As our PR Director, Donna Black, explains in this blog, it is tempting...
Following the publication of LawCare’s ‘Life in the Law’ report last week, our CEO Melissa Davis asks how can we stop the legal sector walking headlong into a mental health crisis. Culture. Wellbeing. Key phrases we hear all the time now as firms of all sizes switch on to the importance...
MD Communications partner Keith Hardie shares his thoughts on this week’s virtual Legal Business Development and Marketing Conference, hosted by the International Bar Association. Summarising four days of great speakers, collages and roundtables pulled together by our CEO Melissa Davis, Itzik Amiel and Deborah Farone – three leaders of...
