Partner Steve Rudaini looks at why it's important to get cases in the media and how the right communications strategy can raise the profile of the lawyers involved and grow important relationships with the media. This week, the BBC reported that food giant Kellogg's is taking the government...
Remember MySpace? Will Twitter be the next to be 'cancelled'? Our PR, Marketing and BD Director David Standard looks at why Elon Musk would do well to remember the unpredictability of the social networking sector. It cannot be easy being the richest man on the planet. What is there to...
Earth Day came and went this year with little fanfare from the professional services sector but should we be surprised, with energy bills and inflation soaring, asks our CEO and founder Melissa Davis? There are multiple awareness days and campaigning events for professional services businesses to support – either...
Our CEO Melissa Davis looks at why it's always best to start crisis management before the crisis starts. And in terms of memos or internal communication via the intranet, that means planning for things occasionally to leak. ‘I think we should put a memo out.’ Communicators in the legal sector will...
This week, our CEO, Melissa Davis, chooses a few brands to illustrate the importance of living by your company values. It only takes a tweet for something to go wrong if your values aren't embedded throughout the organisation. How values are 'lived' within a company can hugely...
Picking the right person to front up to the media, whether in times of crisis or when the news is positive, means considering not just what they will say but also how they will say it, writes our Founder and CEO Melissa Davis. Without getting too political, I’d like to start this by thanking...
How do lawyers get noticed in the media? Our new partner Steve Rudaini explains why plain, easy-to-understand language is key to getting coverage. Did the headline catch your attention? Well that is the first lesson. You read the headline correctly – every lawyer should read the Daily Mail. Don’t worry,...
A message from our CEO Melissa Davis as she announces the new partnership team at MD Communications for 2022. It is with massive excitement and pride, I announce the enhanced partnership team at MD Communications for 2022 with a couple of new faces. Steve Rudaini joined us recently after leading...
Our founder, Melissa Davis, looks at how No 10 could have handled the current PR crisis. How it started…'Bring your own booze'. Rarely have four words caught the public attention quite as effectively or quickly as those have. I’ll give you two more words. Sue Gray. I use them as until a few minutes...
Our chief executive Melissa Davis discusses the latest crisis gripping the government, which has led to the resignation of No 10's senior spokesperson. Last Christmas was a difficult time for everyone. I certainly understand and share the anger the alleged Downing Street party has caused. Many of us might think party-gate...
