It’s the big legal battle which has got everyone talking. And it’s all about caterpillar cakes. But as our founder Melissa Davis writes, it’s outside the courtroom where the real blows will be landed in the reputation and brand skirmishes. What’s in a name, they often ask? And that’s...
Our CEO, Melissa Davis, looks at the part corporate social responsibility plays in a company’s communications and the importance of authenticity and commitment to make it part of your brand identity and company culture. Let us say you are very ethical. As you walk down the high street, values leak out...
Our CEO, Melissa Davis, looks at the perils of not thinking before posting on social media, after Burger King's misjudged International Women's Day tweet. In amongst all the positive, supportive and often inspiring posts on International Women’s Day, in tune with the theme of #ChooseToChallenge, one post stood out. Sadly,...
At our recent private resilience roundtable for international senior and managing, we hosted guest speaker Richard McCann, who overcame a tragic past to become a famed motivational speaker and bestselling author.
Andi Jarvis, Digital Strategy Director at MD Communications, looks at the case of a firm that sued a client for libel over a negative review, providing recommendations on how to respond, and outlining how part of your brand management should include monitoring online mentions. The recent story of a law firm, Summerfield Browne, winning...
Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage with their audience. People’s habits have had to adapt, especially...
Well how did that happen? MD Communications is 10 years old. When I moved on from the Law Society in 2010 there were some who questioned me leaving a good job in a respected organisation for a dream - myself included (and, of course, my Dad!). Fast forward 10 years and we should...
Simon Calver, the former CEO of LoveFilm and Mothercare discusses what professional services firms can learn from consumer brands when it comes to dealing with a crisis. Earlier this year at the height of the first lockdown, up to a third of online advertisers were considering a ban on Facebook advertising as...
This week I appeared on an IBA panel as part of their virtual conference. The discussion centred around what the legal sector could learn from other industries. As it's so timely, I wondered whether there are lessons that law firms can learn from the US election? Asked what communication lessons there...
In the first of our guest blogs by local journalists, Darren Slade, Group Business Editor at the Southern Daily Echo, Daily Echo Bournemouth, Dorset Echo, advises on the dos and don'ts when pitching a story. The emails are in full flow again. During the first coronavirus lockdown, a lot of PR and...
