PR and reputation management

Lessons from across the pond: what can lawyers learn from the US election?

This week I appeared on an IBA panel as part of their virtual conference. The discussion centred around what the legal sector could learn from other industries.   As it's so timely, I wondered whether there are lessons that law firms can...


Being seen amid the spam: Some tips on getting noticed by journalists

In the first of our guest blogs by local journalists, Darren Slade, Group Business Editor at the Southern Daily Echo, Daily Echo Bournemouth, Dorset Echo, advises on the dos and don'ts when pitching a story. The emails are in full flow...


How to design your reputation strategy

Co-authored by Melissa Davis, CEO, MD Communications and Chris Scott, Senior Partner, Slateford.  Now, more than ever, reputation and crisis dominate the global headlines. Here, in the UK, Johnny Depp is now facing a career on the cusp of disaster after...


How to manage your firm’s reputation during turbulent times

This week we hosted six illustrious speakers at our reputation webinar. Up for discussion was how to protect your brand during turbulent times, looking at the UK government's and legal sector's reputation, press interviews that went right and wrong,...


The communications war: Sturgeon v Johnson

We are just 10 long months on from prime minister Boris Johnson's election victory. Fast forward to now and a glance at the headlines and comment pieces in even the Conservative press right now does not make for pretty reading....


Zoom Therapy

Do you have a therapist? I do. I am proud of myself that I do. That I can have 50 minutes to myself. To talk about myself. My pain. So I can be my best self. Covid-19 means I have...


Press and the pandemic

In January four journalist friends joined me for a panel discussion with a live audience. Yesterday, just as in January, 100 contacts from the legal world got, for a change, to ask the press questions.  The world, though, is very different...


How to handle the media in a crisis

As businesses of all sizes navigate through the challenging times caused by COVID-19, it’s important to ensure your crisis communications plan is up to scratch to deal with the impact the coronavirus may have on your company’s reputation. Crisis communications means...


What we can learn from Burger King’s latest PR error

Veganism has become an increasingly popular movement over the past few years, and clearly where there’s tofu, there’s gold, with £740m sales of meat-free food in 2018. The latest brand to try to tempt the green market (which has grown fourfold...


‘Targeting your story is like dressing for the occasion’

A great aspect of an evening with friends is swapping stories – hearing things you wouldn’t if you hadn’t met up. And so it was last Thursday, when four journalists – The Independent’s Sean O’Grady, The Lawyer’s Matt Byrne, technology...