There’s no such thing as a free lunch – or so the saying goes. But this week, law firms across the UK have been celebrating the work they do as part of Pro Bono Week. Naturally, pro bono is Latin because, let’s be honest, lawyers love to chuck in a bit...
Media relations and PR are important tactics for professional services firms, allowing you to share your expertise and raise your profile. After your article or comment has been published, there are various ways you can amplify it. As our PR Director, Donna Black, explains in this blog, it is tempting...
Our Digital Director Emma Maule looks at how your firm can exploit the opportunities that social media offers to better build your brand. A strong social media presence is now an integral part of modern marketing. For businesses who wish to make the most of the increasingly dominant digital market, social platforms are a swift and relatively simple...
Head of Directories Linsay Leslie discusses how to manage referees when submitting to the global legal directories. Securing recognition in a global directory is a lot of work. Although the process is vastly within your domain (including the submission itself), the details that you cannot easily control will frequently affect...
Associate Director Zoe Symonds explains the importance of thought leadership and the influence your expertise can have on your stakeholders. Often perceived as a buzzword in boardrooms, thought leadership has much more depth to its perception and, used effectively, it’s a great way for business professionals to showcase their expertise...
Following the publication of LawCare’s ‘Life in the Law’ report last week, our CEO Melissa Davis asks how can we stop the legal sector walking headlong into a mental health crisis. Culture. Wellbeing. Key phrases we hear all the time now as firms of all sizes switch on to the importance...
MD Communications partner Keith Hardie shares his thoughts on this week’s virtual Legal Business Development and Marketing Conference, hosted by the International Bar Association. Summarising four days of great speakers, collages and roundtables pulled together by our CEO Melissa Davis, Itzik Amiel and Deborah Farone – three leaders of...
MD Communications partner Keith Hardie addresses the issue of negative feedback from directory referees and how to counter this. He looks at how putting in place a client listening programme can help you to select referees more intelligently. In my years of leading marketing communication for large law firms, one of...
So you’re ready to take the plunge and start working with a PR agency, but how do you maximise your chances of success and get the reputation boost you are looking for? MD Communications’ Global Marketing Director, James Hayhurst, hails from outside the legal sector and has worked at some of London’s top...
Partner and Head of Directories Linsay Leslie delves into the psychology behind clients’ buying decisions. Earlier this summer I spoke at an Alliott Global Alliance conference on the topic of improving your tender and pitch win rate. In addition to the importance of robust processes such as 'bid/no...
