Associate Director Zoe Symonds explains the importance of thought leadership and the influence your expertise can have on your stakeholders. Often perceived as a buzzword in boardrooms, thought leadership has much more depth to its perception and, used effectively, it’s a great way for business professionals to showcase their expertise...
Following the publication of LawCare’s ‘Life in the Law’ report last week, our CEO Melissa Davis asks how can we stop the legal sector walking headlong into a mental health crisis. Culture. Wellbeing. Key phrases we hear all the time now as firms of all sizes switch on to the importance...
MD Communications partner Keith Hardie shares his thoughts on this week’s virtual Legal Business Development and Marketing Conference, hosted by the International Bar Association. Summarising four days of great speakers, collages and roundtables pulled together by our CEO Melissa Davis, Itzik Amiel and Deborah Farone – three leaders of...
MD Communications partner Keith Hardie addresses the issue of negative feedback from directory referees and how to counter this. He looks at how putting in place a client listening programme can help you to select referees more intelligently. In my years of leading marketing communication for large law firms, one of...
So you’re ready to take the plunge and start working with a PR agency, but how do you maximise your chances of success and get the reputation boost you are looking for? MD Communications’ Global Marketing Director, James Hayhurst, hails from outside the legal sector and has worked at some of London’s top...
Partner and Head of Directories Linsay Leslie delves into the psychology behind clients’ buying decisions. Earlier this summer I spoke at an Alliott Global Alliance conference on the topic of improving your tender and pitch win rate. In addition to the importance of robust processes such as 'bid/no...
MD Communications today announced that Keith Hardie, one of the legal industry’s most experienced marketing, change management and innovation leaders, is joining the leading international reputation consultancy as a partner. Keith brings a wealth of experience to the team of 30 senior consultants at MD Communications. During his 15 years...
The Tokyo Olympics may be over, but the Olympics of the legal sector (aka the official UK directories season) is just around the corner. Preparation for the research process can be intimidating – and it may seem tempting to skip the prep and leave the writing until the very last...
Marketing Director Paula Darbyshire explains how your firm can promote itself internationally without having to be physically in the room. Lockdowns and closed borders have reshaped how we do business. With business travel likely to remain off the cards this year (and perhaps slashed more permanently from many firm budgets...
Co-authored by Melissa Davis, CEO MD Communications and Natalie McEvoy, Counsel, Slateford. Reputation problems very rarely come totally out of the blue. That is an advantage – identifying problems earlier gives you more opportunities to achieve better outcomes and build the organisational resilience to handle them. In our previous blog,...
