Brands and banter on Twitter: recipe for disaster?

I'm sure over the summer holidays with all the family at home (or even worse in a hot car) there has been the occasional flare up. One such example of online bickering that the Daily Mirror thoughtfully summarised in this article, was an eye-catching Twitter row between the accounts of...


Twitter – it’s not for everyone

Sadly, homophobia is still a problem in the UK. However, it's not that often you come across a public figure openly and brazenly flouting the acceptance and openness for which British society has become so well known. In what must be the best recent example of just how much professional trouble...


How not to spin out of control like Scaramucci

Even as we started to learn about him, and guess what on earth his appointment meant for the world, Donald Trump's potty-mouthed communications director Anthony Scaramucci had been fired. It's widely reported that he was "10 days into the job" - in fact his official start date would have been...


How important are relationships really?

Last week MD Communications celebrated its 7th birthday. Seven years ago while I was sat at my desk at the Law Society running the press office I knew I needed a fresh challenge. I set myself the goal of gaining three clients as well as having a brand in place and a...


Eddie, the Twitter saviour of Southern Rail

Southern Rail hasn't exactly covered itself in glory recently. From disgruntled commuters facing regular disruption to their daily travel, to the barrage of social media abuse and bad press coverage, public perceptions surrounding Southern Rail are pretty darn negative. Of course, the train operator could just find a way to resolve the...


How does it feel to be a client of your law firm?

When I started working with law firms at the start of 2013 I was blissfully ignorant of the ways of the legal profession. I had spent all my working years in the commercial jungle of brands, communication and marketing. What struck me was the dissonance between the high level of professional...


How to achieve strong and stable PR

Michael Gove, during last year's EU referendum campaign, famously declared that people had had enough of "experts". He had in mind the economists, scientists, lawyers and vice chancellors who thought Brexit was a terrible idea. Well, for now at least he's back in government, and at a time when a different...


British Airways chaos – how I became part of the story

Never become the story, runs a well-worn piece of advice to PR professionals. It's a rule I broke this week, with a syndicated quote appearing in 40 international news outlets, including the LA Times, Telegraph, Guardian, Evening Standard and the Washington Post. In my defence, I was speaking as a travelling...


What chicken nuggets can teach you about your social media strategy

What does it take to create a viral tweet? If there was an obvious answer to this question then someone could no doubt make a fortune. Recent developments haven’t made this any clearer - back in April this year a 16-year-old boy from Nevada posted a tweet that has recently...


Legal directories submissions – just go for it

We’re in the middle of a bumper month for directories deadlines (particularly Chambers & Partners), from Albania and Australia, to Austria and China. If you’re a bit behind the curve then here are a few tips from our specialist team to help get you up to speed (and into/up the...