Legal directories: how to re-use submission content to market your law firm

Most UK firms will now have their Chambers and Legal 500 submissions over the line. The temptation may be to move quickly to a fresh project because let's face it, directory submissions are hard work and those involved probably don’t want...


Oxfam’s Haiti scandal: Crisis PR guided by a moral compass

My local Oxfam shop, which had always seemed busy, closed down permanently recently. There was no link between this and the allegations of sexual misconduct against senior field workers in Haiti, but as a symbol it's striking. The alleged conduct in...


Are law firms innovating fast enough, and more importantly, are they doing it right?

Whether it’s launching a tech innovation hub, developing an internal e-disclosure tool, or adding the role of ‘legal technologist’ to the employee roster, it should come as no surprise that technology is playing an increasingly crucial role in how lawyers...


How to get recognised in the IFLR1000 rankings

We are increasingly receiving requests from clients who want to submit for the IFLR1000 (International Financial Law Review) as competition for recognition continues to increase in the industry. For UK firms in particular who will be collectively breathing a sigh of...


Make sure your directory submissions get the love they deserve

There will be huge sighs of relief heard across law firm marketing departments today as the latest UK deadline for Chambers submissions passes. What a way to celebrate Valentine’s Day – who says romance is dead?! Without wishing to ruin the...


Giving to charity won’t wash the moral taint off a sleazy event

It's been a tough week for men who attended the Presidents Club fundraising dinner 2018. One moment they were drinking champagne with their mates and perhaps allegedly trying to cop a feel of a ‘host’ who’s young enough to be...


Changes to The Legal 500 process: what it means for you

Hot on the heels of the announcement that The Legal 500 submission process is moving to a 'wholly digital platform', I joined a group of industry representatives yesterday, invited to meet with The Legal 500 publishing director David Burgess and...


How to avoid the networking naughty list this Christmas

In the run up to Christmas, one of the fun parts of working so hard throughout the year is getting invited to all the festive parties. From the annual bash at your own organisation, to client events and industry dos,...


What does it take to create a viral tweet?

If there was an obvious answer to this question then someone could no doubt make a fortune. Recent developments haven’t made this any clearer – as news broke this week that a tweet posted by a 16-year-old boy from Nevada...


Do your own PR and say hello once in a while

Sometimes we can all get a little caught up in our worlds. From the man that I let in front of me in the coffee queue who failed to acknowledge the gesture, to the lady on the tube who also...