Six out of 10 GCs say they consult legal directories before appointing a law firm, finds MD Communications white paper

Request a copy of our white paper: Legal Directories: Are they still relevant? While legal professionals say directories are genuinely useful, a report released today by MD Communications, shows more than half of law firms believe they don't get the rankings they deserve and 84 per cent are frustrated with the...


The legal directories – are they relevant?

I took part in an IBA webinar last month, titled: ‘Legal Directories: the bane of lawyers' lives, or the way to the stars.' You can listen here if you missed it. There were a dizzying number of people from around the world checking in for it - lawyers and business development staff...


PR disaster: what we can learn from Bell Pottinger’s crisis

If you work in PR then you may remember where you were when you heard communications agency Bell Pottinger had been expelled from its own industry body – the Public Relations and Communications Association (PRCA). Together with ad giant Saatchi, the agency, founded by the still-living Tim (Lord) Bell, was the comms...


Brands and banter on Twitter: recipe for disaster?

I'm sure over the summer holidays with all the family at home (or even worse in a hot car) there has been the occasional flare up. One such example of online bickering that the Daily Mirror thoughtfully summarised in this article, was an eye-catching Twitter row between the accounts of...


Twitter – it’s not for everyone

Sadly, homophobia is still a problem in the UK. However, it's not that often you come across a public figure openly and brazenly flouting the acceptance and openness for which British society has become so well known. In what must be the best recent example of just how much professional trouble...


How not to spin out of control like Scaramucci

Even as we started to learn about him, and guess what on earth his appointment meant for the world, Donald Trump's potty-mouthed communications director Anthony Scaramucci had been fired. It's widely reported that he was "10 days into the job" - in fact his official start date would have been...


How important are relationships really?

Last week MD Communications celebrated its 7th birthday. Seven years ago while I was sat at my desk at the Law Society running the press office I knew I needed a fresh challenge. I set myself the goal of gaining three clients as well as having a brand in place and a...


Eddie, the Twitter saviour of Southern Rail

Southern Rail hasn't exactly covered itself in glory recently. From disgruntled commuters facing regular disruption to their daily travel, to the barrage of social media abuse and bad press coverage, public perceptions surrounding Southern Rail are pretty darn negative. Of course, the train operator could just find a way to resolve the...


How does it feel to be a client of your law firm?

When I started working with law firms at the start of 2013 I was blissfully ignorant of the ways of the legal profession. I had spent all my working years in the commercial jungle of brands, communication and marketing. What struck me was the dissonance between the high level of professional...