The PR power of “I’m sorry”
Last week I flew to Miami to speak about the power of brands at an IE Law School conference. My flight with American Airlines was uneventful but given what I was due to speak about, it got me thinking about...
Five social media lessons we can learn from Beyoncé
I'm out in Miami at the moment speaking at the IE Law School conference on how to build a personal brand through social media. Beyoncé is a great example for seminars like this. She is very strategic in her use...
Kendall Jenner + Pepsi = Worst. Ad. Ever
Picture the scene: one of the most famous Millennial faces in the world, hot topics of protest and togetherness, a hippy moment and some seriously cool double denim. Doesn’t that sound like a recipe for advertising success to you? Well, while...
If Jay Rayner voms on your reputation
I'm taking a break for Easter and in doing so finding more time to read reviews and other lighter bits of news. Whilst cracking open the Campari I took a sharp intake of breath to observe the PR disaster for...
Law firm results season – to shine, or blend in?
Who's up and who's down? After the excitement (or frustrations) of the directories' publication, law firm results season is the next opportunity to ask the question. I don't need to tell you it's a tricky market, and firms are rightly...
Expert papers: how giving free advice could win you business
Clients want a lawyer's expertise – that's why they hire you. But while scouring your firm's website will give them some insight into the legal knowledge that you hold, there are more effective ways to highlight the fact that you...
What can the legal sector learn from startups?
The startup is often feted as the future of the business world. At the same time we are constantly made aware that, statistically, a large proportion of startups will eventually fail. So, startups represent both great potential and a lack...
Directories, key questions: referees and extensions
Referees are key to the directories process. However, they also provide the source of the widest range of questions we receive from clients who sometimes struggle to get to grips with the way the things work. It doesn't help that...
#WhatFeministsWear
“What do feminists wear?” That might sound like the opener to a joke – probably a bad joke and one that might make you secretly want to slap the person telling it – but it's not. It's the question that's been...
Has Facebook failed in tackling its content issues?
Facebook has a problem today. Or to be more precise, the social media platform has two problems – both are being played out in the media, and one of them was entirely avoidable. Websites where the content is user-generated will always...