We’re in the middle of a bumper month for directories deadlines (particularly Chambers & Partners), from Albania and Australia, to Austria and China. If you’re a bit behind the curve then here are a few tips from our specialist team...
I'm heading over to Berlin this week to speak at the Alliott Group event about building your brand online. Recently, I wrote about Beyoncé and how her distinctive social media strategy works for her (you can read that blog here) – but,...
Last week I flew to Miami to speak about the power of brands at an IE Law School conference. My flight with American Airlines was uneventful but given what I was due to speak about, it got me thinking about...
I'm out in Miami at the moment speaking at the IE Law School conference on how to build a personal brand through social media. Beyoncé is a great example for seminars like this. She is very strategic in her use...
Picture the scene: one of the most famous Millennial faces in the world, hot topics of protest and togetherness, a hippy moment and some seriously cool double denim. Doesn’t that sound like a recipe for advertising success to you? Well, while...
I'm taking a break for Easter and in doing so finding more time to read reviews and other lighter bits of news. Whilst cracking open the Campari I took a sharp intake of breath to observe the PR disaster for...
Who's up and who's down? After the excitement (or frustrations) of the directories' publication, law firm results season is the next opportunity to ask the question. I don't need to tell you it's a tricky market, and firms are rightly...
Clients want a lawyer's expertise – that's why they hire you. But while scouring your firm's website will give them some insight into the legal knowledge that you hold, there are more effective ways to highlight the fact that you...
The startup is often feted as the future of the business world. At the same time we are constantly made aware that, statistically, a large proportion of startups will eventually fail. So, startups represent both great potential and a lack...
Referees are key to the directories process. However, they also provide the source of the widest range of questions we receive from clients who sometimes struggle to get to grips with the way the things work. It doesn't help that...
