International Women’s Day

This weekend, on Saturday, it was International Women's Day, an occasion for both celebrating the numerous achievements of women all over the world and highlighting the social and political problems that still exist along gender divisions. All the legal press seems to be doom and gloom about women in the law...


Why social media is important for the Bar

The question of policing social media accounts held by solicitors and barristers has recently been in the news when David Harris was fined by the Bar Standards Board for tweets posted on his @Geeklawyer account earlier this year. The fine of £2,500 was for 19 tweets that he posted that...


Peer-to-Peer Recommendations

In the context of successful marketing, the question of what influences people to make the decisions they make is absolutely crucial. The question of where that influence comes from - that which drives people and organisations to make decisions to take certain options is a big one. Peer-to-peer recommendations have...


A guide to Valentine’s Day

Whether you’re single, in a relationship, or somewhere in between, Valentines Day can often be something of a double-edged sword. Few really understand it and yet we all feel forced to acknowledge it in some way, even if it’s only via a shop bought card. However, despite the fact that...


Christmas comes early for local PR

The countdown to Christmas is now well and truly upon us and journalists across the land will be looking ahead to the festive period and thinking as to how they will fill the pages of their publications quickly and easily so they can go and enjoy the season of goodwill. A...


The hierarchy-busting effect of social media

Whilst social media has instigated something of a revolution with respect to marketing, it would seem that this is not the only effect the likes of Facebook and Twitter are having on the business world. A recent social media seminar that was reported in the Evening Standard...


How to get your name trending

Over the past couple of years we have seen many situations that have served as a lesson in how Twitter can bestow immediate notoriety on just about anyone. With its instantaneous nature, millions of members and broad global reach it is both an incredible PR tool and an instrument that...


Can accountants convince consumers of legal services to swap sides?

2013 is almost at an end. Looking back, we were told some time ago of what was expected to be a big bang when alternative business structures (ABS) would come into existence. While it has had an impact on legal services, it hasn't been the massive explosion that was predicted, with...


How law firms can use digital methods to attract clients

There have been enormous changes in the legal world in recent years and one of the most significant has been the shift in the way firms attract clients and generate instructions. Word of mouth recommendations, established networks and reputation are being gradually eclipsed in many parts of the profession by...


Keep your Christmas press releases present

The big NO-NO for local newspapers over the Christmas period is when they continue to receive press releases about festive-related events in the middle of January. There is nothing more annoying, I have been told, for journalists to receive emailed press releases about companies holding a Christmas event for clients and...