Keep your Christmas press releases present

The big NO-NO for local newspapers over the Christmas period is when they continue to receive press releases about festive-related events in the middle of January. There is nothing more annoying, I have been told, for journalists to receive emailed press...


Improving the digital experience for your clients

Client service is a very different kettle of fish in 2013 compared to a decade ago. The digital world has opened up a whole new playing field and, thanks to its instantaneous nature, the goalposts of interaction and communication with...


Why Christmas is a wonderland for local PR

The countdown to Christmas is now well and truly upon us and journalists across the land will be looking ahead to the festive period and thinking as to how they will fill the pages of their publications quickly and easily...


How UK law firms can win new Latin American business

MD Communications recently published a White Paper outlining how UK law firms can take advantage of the economic growth of South America. The Confederation of British Industry (CBI) and The Law Society have also recently encouraged the same focus. According to...


The Christmas love affair with social media

We are all familiar with the annual barrage of feel good images that make up the Christmas adverts – the animated animals and glamorous models in snow covered scenes, tables piled high with Christmas food and trees surrounded by presents....


Why digital security is more important than ever

Whilst the enormously fast growth of digital media has meant the opening up of opportunities for new forms of marketing, for reaching new client bases and for significantly cutting costs, it has also brought with it increased risk. Malware, viruses...


Getting to know Latin America

With UKTI among the organisations looking to facilitate UK businesses' success in Latin America, it's worth reflecting on what might be holding back law firms. Poor language skills? Arcane and protectionist professional rules? It's a question that came up at MD...


Is Pinterest for lawyers?

Whilst social media sites like Twitter and Facebook have increasingly been making their presence felt in the legal sector over the past few years, Pinterest is one of those sites that seems to be fairly far removed from what the...


Interested in Mexico, but have you actually been there?

After being neglected for reasons difficult to understand and therefore explain, Mexico seems to be back and features as one of the top priorities and preferred destinations for the UK Government, Law Firms and service providers.  There is expectation that...


What are the perils of lawyers blurring the lines between their professional and personal lives?

We all know about the perils of posting photos of ourselves in the advanced stages of partying - but what rules should professional people apply to blogging? Social media offers lawyers the chance to blog about intensely personal matters that they...