Why Latin America should be in your law firms’ plans for growth

The UK legal services market has not been used to much positive news in recent years. Though some law firms have managed to develop their business and grow in hard economic times, there has been an awful lot of flat-lining, even among some of our most famous brands. Sitting behind recent...


How to use YouTube in business

You might have been under the impression that YouTube was solely for the purpose of posting videos of the Harlem Shake, badly made image collages soundtracked by music, or embarrassing wedding videos. However, it has begun to emerge as an important part of the marketing platform for many businesses –...


How not to do social media

The use of social media in business - and especially in law - is relatively new and, as a result, it remains a fairly unpredictable beast. As its efficacy effectively depends on the reactions of millions of different users it is a difficult thing to get right in terms of...


Co-op legal marketing blunder

The opening up of the field of legal advice by the Legal Services Act last year left many in the profession wondering how the playing field was likely to change once other types of organisations began offering legal advice as part of their platform. One of the first to take...


Twitter needs to find its safe place

Twitter and trolls go together like jam and cake, but over the past week the Twittersphere has witnessed the kind of uber trolling that we haven’t really seen that often before – and it has been quite a shock. Bizarrely, the action that caused freelance journalist Caroline Criado-Perez to be...


How important is your law firm website?

Law is one of those professions where reputations have traditionally been built on performance, on interactions, and on who you know.  Given this history, the idea that a few online pages could influence whether or not a firm gets business from a certain sector, individual or company might several years...


When private communications go viral – it doesn’t matter who you are

The issue of private correspondence ‘going viral’ is not a regular occurrence for the legal profession (although Roll on Friday would like you to think it is!). Lawyers are notoriously cagey when it comes to language, knowing full well the consequences of using words carelessly. This caution is even more exercised when...


The birthday blog: are all lawyers workaholics? How to take the pressure off

It may not come as a surprise to many to learn that a recent survey has found that lawyers are workaholics. Research by the legal recruiter Robert Walters, which was released at the end of last month, indicated that lawyers are clocking up an average of 45.9 hours a week...


Blog power – still believe it doesn’t exist?

Despite the widely discussed impact that blogs and bloggers continue to have on the digital world, many remain rather skeptical about whether or not that impact actually means anything.  As most of the power of the blog is not especially tangible, hidden away as it is inside statistics on page hits...


What’s really in a name?

The latest attempt by the ICAEW to have greater global presence and break into other markets through its support of Chartered Accountants Worldwide (CAW) highlights the difficulties professional bodies and accountancy firms, or any professional service provider, have in exporting their brand overseas. While doing business in other markets has its challenges, building a...