Our CEO, Melissa Davis, looks at the part corporate social responsibility plays in a company’s communications and the importance of authenticity and commitment to make it part of your brand identity and company culture. Let us say you are very ethical. As you walk down the high street, values leak out...
Our Head of Legal Directories, Bids and Awards, Linsay Leslie, looks at how law firms can build and maintain more successful and long-term panel relationships. How often have you put your heart and soul into winning a coveted panel appointment with a key client, only to realise months, or even...
Our CEO, Melissa Davis, looks at the perils of not thinking before posting on social media, after Burger King's misjudged International Women's Day tweet. In amongst all the positive, supportive and often inspiring posts on International Women’s Day, in tune with the theme of #ChooseToChallenge, one post stood out. Sadly,...
It’s never the wrong time to think about how you present yourself and make the most of what you have to offer – your personal brand. For Women's History Month, our Founder and CEO, Melissa Davis, looks at some effective ways to help you stand out – and leave...
At our recent private resilience roundtable for international senior and managing, we hosted guest speaker Richard McCann, who overcame a tragic past to become a famed motivational speaker and bestselling author.
In an increasingly busy and noisy marketplace, professional services firms need their brand to showcase who they are and why they are different. Getting this right ensures the full value of a firm’s proposition is clear to potential clients. Achieving impact through purpose is not only about being genuinely distinctive, but...
Our head of directories, bids and awards Linsay Leslie outlines top tips and practical advice to help your bid process really take off in 2021. As downward pressure on client budgets and widespread market disruption caused by the COVID-19 pandemic continues, law firms are yet again...
We work with many law firms around the world and frequently hear low referee response rate as the reason for a lower-than-expected legal directory ranking. There is a lot more to referees than filling in the spreadsheet. Here are our top tips to get the most from your referees and turbocharge...
Andi Jarvis, Digital Strategy Director at MD Communications, looks at the case of a firm that sued a client for libel over a negative review, providing recommendations on how to respond, and outlining how part of your brand management should include monitoring online mentions. The recent story of a law firm, Summerfield Browne, winning...
Not before time, some say, social media platforms such as Twitter, Facebook and Instagram have taken drastic action against Donald Trump and banned his ability to voice his opinions whilst serving his last week in office. It all looks like the end of the road for a thoroughly dysfunctional relationship between...
