At our recent private resilience roundtable for international senior and managing, we hosted guest speaker Richard McCann, who overcame a tragic past to become a famed motivational speaker and bestselling author.
In an increasingly busy and noisy marketplace, professional services firms need their brand to showcase who they are and why they are different. Getting this right ensures the full value of a firm’s proposition is clear to potential clients. Achieving impact through purpose is not only about being genuinely distinctive, but...
Our head of directories, bids and awards Linsay Leslie outlines top tips and practical advice to help your bid process really take off in 2021. As downward pressure on client budgets and widespread market disruption caused by the COVID-19 pandemic continues, law firms are yet again...
We work with many law firms around the world and frequently hear low referee response rate as the reason for a lower-than-expected legal directory ranking. There is a lot more to referees than filling in the spreadsheet. Here are our top tips to get the most from your referees and turbocharge...
Andi Jarvis, Digital Strategy Director at MD Communications, looks at the case of a firm that sued a client for libel over a negative review, providing recommendations on how to respond, and outlining how part of your brand management should include monitoring online mentions. The recent story of a law firm, Summerfield Browne, winning...
Not before time, some say, social media platforms such as Twitter, Facebook and Instagram have taken drastic action against Donald Trump and banned his ability to voice his opinions whilst serving his last week in office. It all looks like the end of the road for a thoroughly dysfunctional relationship between...
Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage with their audience. People’s habits have had to adapt, especially...
Well how did that happen? MD Communications is 10 years old. When I moved on from the Law Society in 2010 there were some who questioned me leaving a good job in a respected organisation for a dream - myself included (and, of course, my Dad!). Fast forward 10 years and we should...
Our head of directories Linsay Leslie discusses the big question: is the focus of your work meeting the deadline, or presenting a strategic submission? With slightly later than expected Chambers and Partners UK deadlines, our directories team has been enjoying some great strategic planning sessions with firms. It’s hugely...
Simon Calver, the former CEO of LoveFilm and Mothercare discusses what professional services firms can learn from consumer brands when it comes to dealing with a crisis. Earlier this year at the height of the first lockdown, up to a third of online advertisers were considering a ban on Facebook advertising as...
