The power of vulnerability

In a recent article in The American Lawyer, good friend of MD Communications Jeff Davis explained how the pandemic has made it clear that we are all vulnerable, and being open about it can build much stronger teams. "The secret...


Your reputation in a crisis: why an apology can be cheaper and more effective than litigation

When well-known local celebrity Freddie Mercury (not that one) came off worst in a tussle with a QC’s dog, the barrister’s legal response and warnings to the media backfired. Our CEO Melissa Davis looks at why. A dog is our best...


Does telling the world about your CSR efforts change its virtue?

Our CEO, Melissa Davis, looks at the part corporate social responsibility plays in a company’s communications and the importance of authenticity and commitment to make it part of your brand identity and company culture. Let us say you are very ethical....


Three magic words for creating successful panel relationships: proactive, consistent, collaborative

Our Head of Legal Directories, Bids and Awards, Linsay Leslie, looks at how law firms can build and maintain more successful and long-term panel relationships. How often have you put your heart and soul into winning a coveted panel appointment...


As social media mistakes go, this one was, well… a bit of a whopper

Our CEO, Melissa Davis, looks at the perils of not thinking before posting on social media, after Burger King's misjudged International Women's Day tweet. In amongst all the positive, supportive and often inspiring posts on International Women’s Day, in tune...


Standing out, social media and staying away from Zoom filters – build yourself a great personal brand in five steps

It’s never the wrong time to think about how you present yourself and make the most of what you have to offer – your personal brand. For Women's History Month, our Founder and CEO, Melissa Davis, looks at some...


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Can leaders drive performance as well as build a community and promote positive mental wellbeing?

At our recent private resilience roundtable for international senior and managing, we hosted guest speaker Richard McCann, who overcame a tragic past to become a famed motivational speaker and bestselling author. Positive mental attitude Leading the first part of the webinar,...


Planning your communications: use purpose as your compass

In an increasingly busy and noisy marketplace, professional services firms need their brand to showcase who they are and why they are different. Getting this right ensures the full value of a firm’s proposition is clear to potential clients. Achieving impact...


Top tips for a fresh approach to bidding in 2021

Our head of directories, bids and awards Linsay Leslie outlines top tips and practical advice to help your bid process really take off in 2021. As downward pressure on client budgets and widespread market disruption caused...


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Don’t let your referees be a spanner in the works

We work with many law firms around the world and frequently hear low referee response rate as the reason for a lower-than-expected legal directory ranking. There is a lot more to referees than filling in the spreadsheet. Here are our top...