Thought Leader Interviews: Jason Smalley

In the first of our series of Thought Leader Interviews, we spoke to Jason Smalley of The Legal Director about the challenges faced by GCs, how they select their external legal advisers and the value of a legal directory ranking...


How to make the headlines through Twitter

If you have a Twitter account, you’ll know that ‘cracking’ this micro-blogging platform isn’t as easy as you might think. The time between joy at gaining a small flurry of followers and realising that @KimKardashian has 59 million is short. And then...


How feedback can improve your directory rankings

Hot on the heels of The Legal 500 UK results, the Chambers UK 2018 rankings were launched online today. While many firms will celebrate good news stories through Twitter and joyous press releases, there will be firms less keen to...


Don’t be spooked by your latest directories rankings

With Legal 500 and Chambers UK rankings released this week, it may not only be Halloween night that provides screams of horror up and down the country. Hopefully you achieve the rankings you want but if you don’t, you’re not alone....


The legal directory question: can a ranking help your reputation in a crowded market?

People buy people was one of the main areas of discussion on the IBA panel yesterday and also a key conclusion of our second white paper looking at the role and utility of the legal directories. Lest you think that’s unsurprising,...


New white paper: Legal directories – are they keeping pace in a connected world?

We are just a year on from the last MD Communications white paper on the directories. In year one we had found people keen – hungry, even – to let us know what they thought and then to scrutinise and...


Can independent law firms build a global brand?

I have just arrived in Rome for the annual IBA (International Bar Association) Conference which starts on Sunday. The event is expected to draw record numbers of attendees this year – probably topping 6,000. The weather is very warm, everyone's diaries are...


Legal directories: are you getting the best return?

Perhaps you have an out-of-date copy of Chambers and Partners or The Legal 500 under your computer monitor, putting it at just the right ergonomic height. An ex-researcher for one of the directories tells me whenever a lawyer was interviewed...


Five ways to prepare for a crisis before it happens

Suppose you get a call at 11 o’clock at night from an employee alerting you to a social media disaster that’s taken off on your company’s Twitter account. Screenshots of the tweet have now gone viral and the prestige reputation you’ve...


Gareth Southgate and the beautifully self-deprecating game

This might not be front of mind for most football fans, but for a communications expert the 2018 World Cup has stood out for more than England’s unfamiliar run of success in matches. By my reckoning, it’s the first time an...