Top five social media mistakes made by law firms

When the team and I are helping clients improve their social media presence, we are often asked about things they should avoid doing. So we've pulled together our top five which I hope you'll find useful. 1. Underestimating the importance of video This...


Can ‘where’s Boris?’ be a winning game?

The 'Where's Wally?' pictures have quite a following. Wally (stripy bobble hat and matching scarf) is always the same - smiling and waving from within a hugely detailed illustration. It's aimed at young children, but as an adult, it's hard...


Does sorry need to be the hardest word in PR?

Sorry-not-sorry. It’s such a cliché – we make fun of it. No one likes to mess up, and we strive to avoid it. But social media has an immediacy that is part of its power – consider all the angles,...


The benefits of promoting pro bono

The legal profession is rarely lauded by outside circles for its commitment to engaging in pro bono work. Through a purely voluntary endeavour that goes unregulated, most firms levy targets on staff to dedicate a minimum number of hours every...


Should law firms disclose their financial performance to the media?

You could be forgiven for having “survey fatigue” – there just are so many of them, often simply designed to promote some product or other. But the authoritative ones on important issues deserve our attention. One such survey is the Law...


Networking – can you afford not to?

Our client base has grown further this month with more law firms from the Middle East, North America, Europe and a large group of international accountants joining our client network. When our network grows so does that of all our clients...


Is it ok to post jokes on LinkedIn?

We have all seen them: the posts that make you cringe, close your eyes and hope they don't attract too much negative attention. Then perhaps you click the ‘unfollow’ or even 'remove connection' button. That's how I feel when I...


The right PR way to seize the day

What do you think of awareness days? Or indeed awareness days, weeks and months? Last week was International Women’s Day, World Book Day, Panic Day, but only in the US; Rare Disease Day came at the end of LGBT+ History...


Thought Leader Interviews: Laura Devine

To mark International Women’s Day, Laura Devine, principal of Laura Devine Solicitors, reflects on women in the law and the changes she’s seen in the profession through her career. Law since the 1980s I’m not sure the law has changed since I...


Build your personal brand through social media

Social media and lawyers may not seem a natural fit but this combination is beginning to prove profitable for those that have been early on the uptake. The way that lawyers use social media varies widely across the sector, from embracing...