If you have a Twitter account, you’ll know that ‘cracking’ this micro-blogging platform isn’t as easy as you might think. The time between joy at gaining a small flurry of followers and realising that @KimKardashian has 59 million is short. And then there is the disappointment at, well, the quality of the...
Hot on the heels of The Legal 500 UK results, the Chambers UK 2018 rankings were launched online today. While many firms will celebrate good news stories through Twitter and joyous press releases, there will be firms less keen to herald their results. In our latest white paper ‘Legal directories: are...
With Legal 500 and Chambers UK rankings released this week, it may not only be Halloween night that provides screams of horror up and down the country. Hopefully you achieve the rankings you want but if you don’t, you’re not alone. In fact, the findings in our recent white paper, 'Legal...
People buy people was one of the main areas of discussion on the IBA panel yesterday and also a key conclusion of our second white paper looking at the role and utility of the legal directories. Lest you think that’s unsurprising, consider the sheer amount that general counsel must consider in...
We are just a year on from the last MD Communications white paper on the directories. In year one we had found people keen – hungry, even – to let us know what they thought and then to scrutinise and talk about the experience of others in the legal sector...
I have just arrived in Rome for the annual IBA (International Bar Association) Conference which starts on Sunday. The event is expected to draw record numbers of attendees this year – probably topping 6,000. The weather is very warm, everyone's diaries are packed full of meetings, panel discussions and parties and of...
Perhaps you have an out-of-date copy of Chambers and Partners or The Legal 500 under your computer monitor, putting it at just the right ergonomic height. An ex-researcher for one of the directories tells me whenever a lawyer was interviewed in their office for the news, colleagues would look carefully...
Suppose you get a call at 11 o’clock at night from an employee alerting you to a social media disaster that’s taken off on your company’s Twitter account. Screenshots of the tweet have now gone viral and the prestige reputation you’ve spent years building, has now gone up in flames, all...
This might not be front of mind for most football fans, but for a communications expert the 2018 World Cup has stood out for more than England’s unfamiliar run of success in matches. By my reckoning, it’s the first time an England manager’s PR-strategy has been talked over in mainstream sports...
Survey now live: Let us know your views on the legal directories Next week we launch the research phase of our second white paper exploring how legal directories are adapting to and keeping pace with change and innovation in the legal sector. Have your say and be part of the debate. Last...
