We are just a year on from the last MD Communications white paper on the directories. In year one we had found people keen – hungry, even – to let us know what they thought and then to scrutinise and talk about the experience of others in the legal sector...
I have just arrived in Rome for the annual IBA (International Bar Association) Conference which starts on Sunday. The event is expected to draw record numbers of attendees this year – probably topping 6,000. The weather is very warm, everyone's diaries are packed full of meetings, panel discussions and parties and of...
Perhaps you have an out-of-date copy of Chambers and Partners or The Legal 500 under your computer monitor, putting it at just the right ergonomic height. An ex-researcher for one of the directories tells me whenever a lawyer was interviewed in their office for the news, colleagues would look carefully...
Suppose you get a call at 11 o’clock at night from an employee alerting you to a social media disaster that’s taken off on your company’s Twitter account. Screenshots of the tweet have now gone viral and the prestige reputation you’ve spent years building, has now gone up in flames, all...
This might not be front of mind for most football fans, but for a communications expert the 2018 World Cup has stood out for more than England’s unfamiliar run of success in matches. By my reckoning, it’s the first time an England manager’s PR-strategy has been talked over in mainstream sports...
Survey now live: Let us know your views on the legal directories Next week we launch the research phase of our second white paper exploring how legal directories are adapting to and keeping pace with change and innovation in the legal sector. Have your say and be part of the debate. Last...
Many, many millions watched the marriage of 'Harry and Meghan' - judged such a success that I can think of the odd hardened republican who raised a glass wishing them well. But were you watching the coverage? Specifically, the very dramatic change in the coverage. For a PR, it was almost...
With the long summer days, it’s easy to forget that the directory submission process will be upon the UK again soon enough. We speak to many frustrated BD and marketing teams who, year on year, try to start the process earlier and avoid the last-minute directories nightmare. Inevitably, they find themselves...
"I wish it need not have happened in my time," said Frodo. "So do I," said Gandalf. While this may reflect the thoughts of many a BD team, we are in bumper deadline season for legal directory submissions across the globe and time will become a valuable commodity. From California to Ohio,...
Who doesn’t like a show? I’ve a strong suspicion that Sainsbury’s chief executive Mike Coupe does, and has seen the acclaimed London production of the musical 42nd Street, providing him with the tune he now regrets humming when he thought he was not being filmed, ‘We’re in the money!’, in between...
