People buy people was one of the main areas of discussion on the IBA panel yesterday and also a key conclusion of our second white paper looking at the role and utility of the legal directories. Lest you think that’s unsurprising,...
We are just a year on from the last MD Communications white paper on the directories. In year one we had found people keen – hungry, even – to let us know what they thought and then to scrutinise and...
I have just arrived in Rome for the annual IBA (International Bar Association) Conference which starts on Sunday. The event is expected to draw record numbers of attendees this year – probably topping 6,000. The weather is very warm, everyone's diaries are...
Perhaps you have an out-of-date copy of Chambers and Partners or The Legal 500 under your computer monitor, putting it at just the right ergonomic height. An ex-researcher for one of the directories tells me whenever a lawyer was interviewed...
Suppose you get a call at 11 o’clock at night from an employee alerting you to a social media disaster that’s taken off on your company’s Twitter account. Screenshots of the tweet have now gone viral and the prestige reputation you’ve...
This might not be front of mind for most football fans, but for a communications expert the 2018 World Cup has stood out for more than England’s unfamiliar run of success in matches. By my reckoning, it’s the first time an...
Survey now live: Let us know your views on the legal directories Next week we launch the research phase of our second white paper exploring how legal directories are adapting to and keeping pace with change and innovation in the...
Many, many millions watched the marriage of 'Harry and Meghan' - judged such a success that I can think of the odd hardened republican who raised a glass wishing them well. But were you watching the coverage? Specifically, the very dramatic...
With the long summer days, it’s easy to forget that the directory submission process will be upon the UK again soon enough. We speak to many frustrated BD and marketing teams who, year on year, try to start the process earlier...
"I wish it need not have happened in my time," said Frodo. "So do I," said Gandalf. While this may reflect the thoughts of many a BD team, we are in bumper deadline season for legal directory submissions across the globe...
