What does it take to create a viral tweet?

If there was an obvious answer to this question then someone could no doubt make a fortune. Recent developments haven’t made this any clearer – as news broke this week that a tweet posted by a 16-year-old boy from Nevada has become the UK’s most retweeted of...


Do your own PR and say hello once in a while

Sometimes we can all get a little caught up in our worlds. From the man that I let in front of me in the coffee queue who failed to acknowledge the gesture, to the lady on the tube who also ignored my struggle to stand up with heavy grocery bags...


Pro bono week: something to shout about

It’s National Pro Bono Week – a chance to celebrate the breadth and impact of pro bono work undertaken by the legal profession across the year. The debate around whether or not lawyers should publicise their pro bono work is an interesting one. It touches on issues of how far...


Feedback: the unsung hero of the directories process

Hot on the heels of the recent Legal 500 results, the Chambers UK 2018 rankings are due to be released on Wednesday 1st November. While many firms will celebrate good news stories through Twitter and joyous press releases, there will be firms less keen to herald their results. Of the 221...


How to avoid being part of a social media horror story

Halloween divides the population. There’s the group who live for it: loving the excuse to dress up, spending hours or even days preparing for their big night. There’s the half-hearted: a ripped Primark t-shirt and a dousing of fake blood and they’re away – they look ridiculous but they don’t...


Legal awards: you’ve won, now what?

Awards season is in full flow. We’ve already had the FT Innovative Lawyers and the Law Society Excellence awards this month and many more are due to follow before the end of the year. Last night was the turn of the Chambers UK Bar Awards - another evening teeming with talent....


Six out of 10 GCs say they consult legal directories before appointing a law firm, finds MD Communications white paper

Request a copy of our white paper: Legal Directories: Are they still relevant? While legal professionals say directories are genuinely useful, a report released today by MD Communications, shows more than half of law firms believe they don't get the rankings they deserve and 84 per cent are frustrated with the...


The legal directories – are they relevant?

I took part in an IBA webinar last month, titled: ‘Legal Directories: the bane of lawyers' lives, or the way to the stars.' You can listen here if you missed it. There were a dizzying number of people from around the world checking in for it - lawyers and business development staff...


PR disaster: what we can learn from Bell Pottinger’s crisis

If you work in PR then you may remember where you were when you heard communications agency Bell Pottinger had been expelled from its own industry body – the Public Relations and Communications Association (PRCA). Together with ad giant Saatchi, the agency, founded by the still-living Tim (Lord) Bell, was the comms...