Networking – can you afford not to?

Our client base has grown further this month with more law firms from the Middle East, North America, Europe and a large group of international accountants joining our client network. When our network grows so does that of all our clients...


Is it ok to post jokes on LinkedIn?

We have all seen them: the posts that make you cringe, close your eyes and hope they don't attract too much negative attention. Then perhaps you click the ‘unfollow’ or even 'remove connection' button. That's how I feel when I...


The right PR way to seize the day

What do you think of awareness days? Or indeed awareness days, weeks and months? Last week was International Women’s Day, World Book Day, Panic Day, but only in the US; Rare Disease Day came at the end of LGBT+ History...


Thought Leader Interviews: Laura Devine

To mark International Women’s Day, Laura Devine, principal of Laura Devine Solicitors, reflects on women in the law and the changes she’s seen in the profession through her career. Law since the 1980s I’m not sure the law has changed since I...


Build your personal brand through social media

Social media and lawyers may not seem a natural fit but this combination is beginning to prove profitable for those that have been early on the uptake. The way that lawyers use social media varies widely across the sector, from embracing...


Leveraging value from the directories process

Legal directory submissions have been a regular business development fixture across global legal markets for years – starting with the UK market more than 25 years ago. Participants have undoubtedly become savvier about what it takes to produce compelling submissions. Yet,...


Is being controversial the safest brand strategy?

Unless you've had all news and social media switched off recently you'll have seen the latest Gillette ad. The one which shows a range of suboptimal male behaviour, including sexual harassment, before switching to examples of men at their best...


Do you need a nickname?

The Times carried an article last week by Nick Freeman, the lawyer known as ‘Mr Loophole’, whose stock in trade is representing clients facing charges related to motoring offences. Freeman noted that in a crowded legal market "branding and marketing are...


Thought Leader Interviews: Jason Smalley

In the first of our series of Thought Leader Interviews, we spoke to Jason Smalley of The Legal Director about the challenges faced by GCs, how they select their external legal advisers and the value of a legal directory ranking...


How to make the headlines through Twitter

If you have a Twitter account, you’ll know that ‘cracking’ this micro-blogging platform isn’t as easy as you might think. The time between joy at gaining a small flurry of followers and realising that @KimKardashian has 59 million is short. And then...