Michael Gove, during last year's EU referendum campaign, famously declared that people had had enough of "experts". He had in mind the economists, scientists, lawyers and vice chancellors who thought Brexit was a terrible idea. Well, for now at least he's back in government, and at a time when a different...
Never become the story, runs a well-worn piece of advice to PR professionals. It's a rule I broke this week, with a syndicated quote appearing in 40 international news outlets, including the LA Times, Telegraph, Guardian, Evening Standard and the Washington Post. In my defence, I was speaking as a travelling...
What does it take to create a viral tweet? If there was an obvious answer to this question then someone could no doubt make a fortune. Recent developments haven’t made this any clearer - back in April this year a 16-year-old boy from Nevada posted a tweet that has recently...
We’re in the middle of a bumper month for directories deadlines (particularly Chambers & Partners), from Albania and Australia, to Austria and China. If you’re a bit behind the curve then here are a few tips from our specialist team to help get you up to speed (and into/up the...
I'm heading over to Berlin this week to speak at the Alliott Group event about building your brand online. Recently, I wrote about Beyoncé and how her distinctive social media strategy works for her (you can read that blog here) – but, perhaps unexpectedly, there is also an example far closer to...
Last week I flew to Miami to speak about the power of brands at an IE Law School conference. My flight with American Airlines was uneventful but given what I was due to speak about, it got me thinking about what's been happening recently with another American airline. Let's play a...
I'm out in Miami at the moment speaking at the IE Law School conference on how to build a personal brand through social media. Beyoncé is a great example for seminars like this. She is very strategic in her use of social media - choosing the channels she likes and...
Picture the scene: one of the most famous Millennial faces in the world, hot topics of protest and togetherness, a hippy moment and some seriously cool double denim. Doesn’t that sound like a recipe for advertising success to you? Well, while the recent Pepsi ad staring Kendall Jenner - as a...
I'm taking a break for Easter and in doing so finding more time to read reviews and other lighter bits of news. Whilst cracking open the Campari I took a sharp intake of breath to observe the PR disaster for a famous hotel that is restaurant critic Jay Rayner's latest...
Who's up and who's down? After the excitement (or frustrations) of the directories' publication, law firm results season is the next opportunity to ask the question. I don't need to tell you it's a tricky market, and firms are rightly concerned about the way their results are reported - their...
