How to incorporate rankings into your marketing strategy

Legal directory rankings used to be seen as a ‘nice to have,’ a little ego boost once a year and a way of getting one up on your drinking buddies from other firms. Now, with the digital age increasingly making...


Should lawyers be ‘human’ on Twitter?

I've written before about how easy it is to make a social media faux pas these days - and how the strength of this fluid online world can inflate something small into a trending #fail in no time at all. As...


Why KWM’s collapse could threaten YOUR firm’s reputation

Today's headlines confirm the sad news that King & Wood Mallesons LLP is finally filing for administration. Remaining London staff at 10 Queen Street Place are currently being doorstopped by journalists whose colleagues back in the newsroom are phoning round banks,...


Protecting your firm’s reputation after a high-profile exit

If you take an interest in law and politics, then the first week back at work was a treat – Law Society chief executive Catherine Dixon resigned in a letter to Chancery Lane’s 100-strong governing council. The next day, Sir...


New Year’s social media resolutions

New Year’s resolutions. Like them or hate them, there’s no doubt that they can be a useful way to set your sights on the goals that you have for the year ahead. While stats tell us that 80% of us...


Reputation matters – just ask the Law Society

What do you love about being a solicitor? Email us! Maybe add a picture of yourself running a marathon or learning to fly. These are some of the new year exhortations from the...


Top five blogs of the year

By my calculations I've written 47 blogs this year and I really appreciate the great response they receive and the valuable feedback. But which blogs have been the most read in 2016? All can now be revealed - here's our top...


Mistakes lawyers make on social media

The legal sector in the UK is slowly embracing social media and the opportunities it brings. Driving business, building profile, engaging a new audience and reaching out across professional networks are just a few of the benefits that it offers. Of...


Why directory rankings are especially important for independent firms

When it comes to marketing, independent law firms in the UK are increasingly squeezed by the larger budgets and more extensive resources of bigger competitors. Whether a new independent trying to build a reputation, or an established practice looking to grow,...


Tips for the festive season: protecting a professional reputation

In the run up to Christmas, one of the fun parts of working so hard throughout the year is getting invited to all the festive parties. From the annual bash at your own organisation, to client events and industry dos,...