How do you make ground up plant extracts controversial? Or even sexy? We imagine the advertising agency responsible for the recent 'Beach Body Ready' campaign from diet supplement peddlers Protein World are feeling very satisfied with the results so far,...
Using social media for customer service is a trending topic in the PR world at the moment. One of the reasons why it has become so popular is because it offers efficiencies and the chance to boost customer service, both...
The name Matthew Lewis might not mean that much to you – but Neville Longbottom probably will. Whether or not you’re an avid Harry Potter fan you probably remember the character of Neville Longbottom, the goofy geek who was just...
Michael Buble is one of those celebrities who normally can’t seem to put a foot wrong. A voice to die for and an appearance to match, he’s demonstrated a gently cheeky sense of fun and crooner gent attitude over the...
I was interviewed for an article in The Lawyer magazine today about how law firms – and in particular Gibson Dunn -...
Prime minister David Cameron - First Lord of the Treasury - may be the government's PR man by background, but the Budget, the most high stakes public relations event in the politics calendar, is entrusted to the Chancellor of the...
Dad-dressing petrol head Jeremy Clarkson has rarely been out of the news in recent weeks. Unless you've been camping in an isolated corner of the Outer Hebrides with only some weather worn goats and a Nokia 3310 for company you...
Acronyms can easily turn a perfectly acceptable marketing slogan or business name into a laughing stock – for example, the Authorised Service Shop (ASS), the Wisconsin Tourism Federation (WTF), Seattle’s South Lake Union Trolley (SLUT) or Microsoft’s Critical Update Notification...
I have just hired a fabulous new PR assistant. I was impressed with her and had a sense of knowing the fit before I interviewed her. The reason was that she sent me a video CV. There’s no doubt that communication...
