A video CV for your firm?
I have just hired a fabulous new PR assistant. I was impressed with her and had a sense of knowing the fit before I interviewed her. The reason was that she sent me a video CV. There’s no doubt that communication...
50 Shades of $$$
Whether or not you read the book (did you?) there has been no escaping the 50 Shades of Grey publicity wagon as it rolled into action before the official release of the film on 14th February. It was greeted with...
Technology, the catwalk and the law?
Fashion week has just happened in the capital. Whether you were aware of the annual style jamboree descending on Somerset House – and venues throughout the city – or not, this is one of the events for which London has...
New Year reputation/PR resolutions for the legal sector
“Have you made resolutions this year?” This question seems to have been a part of just about every conversation between returning office workers since the start of the month and is often met by enthusiastically reciting a list of life...
Why Play- Doh and sex toys shouldn’t mix
January is a bit of a grey month and so it’s always nice to come across a good old PR fail in order to inject a bit of humour into this rather flat time of year. This latest story comes...
Dry January – toxic digital marketing habits to give up this month
January is upon us once again and for many of us that means a fairly savage detox after all the champagne of New Year’s Eve and the over indulgence of the Christmas period - the arrival of Dry January. Whether or not...
Why an honest mistake can be just as damaging, PR-wise
Most people assume that, when it comes to reputational damage, you’re only really at risk if you’re intentionally behaving badly. There’s an odd expectation of karma whereby if you’re misusing Twitter or getting into scrapes that can be digitally documented...
Will the hashtag become a new weapon of terror?
In the last couple of months the media has been full of coverage of the activities of the terrorist group Islamic State (ISIS). Although the most high profile content released by the group has made it onto major news networks...
Kanye West and #Wheelchairgate
Rapper Kanye West is certainly no stranger to controversy. Who could forget his interruption of Taylor Swift’s acceptance speech for Best Female Video at the 2009 MTV Video Music Awards or his appearance on a 2006 Rolling Stone cover in...
The MADE.com approach to a PR crisis
As the results of the Scottish referendum were coming in last Friday there was a real sense of excitement all across the country. Whatever happened, history was about to be made and all of us wanted to feel like we...