What to do when a PR crisis hits
I was interviewed for an article in The Lawyer magazine today about how law firms – and in particular Gibson Dunn -...
Budgets are about a message, not the maths
Prime minister David Cameron - First Lord of the Treasury - may be the government's PR man by background, but the Budget, the most high stakes public relations event in the politics calendar, is entrusted to the Chancellor of the...
The Clarkson fracas reveals my biggest crush
Dad-dressing petrol head Jeremy Clarkson has rarely been out of the news in recent weeks. Unless you've been camping in an isolated corner of the Outer Hebrides with only some weather worn goats and a Nokia 3310 for company you...
Krispy Kreme advert fiasco
Acronyms can easily turn a perfectly acceptable marketing slogan or business name into a laughing stock – for example, the Authorised Service Shop (ASS), the Wisconsin Tourism Federation (WTF), Seattle’s South Lake Union Trolley (SLUT) or Microsoft’s Critical Update Notification...
A video CV for your firm?
I have just hired a fabulous new PR assistant. I was impressed with her and had a sense of knowing the fit before I interviewed her. The reason was that she sent me a video CV. There’s no doubt that communication...
50 Shades of $$$
Whether or not you read the book (did you?) there has been no escaping the 50 Shades of Grey publicity wagon as it rolled into action before the official release of the film on 14th February. It was greeted with...
Technology, the catwalk and the law?
Fashion week has just happened in the capital. Whether you were aware of the annual style jamboree descending on Somerset House – and venues throughout the city – or not, this is one of the events for which London has...
New Year reputation/PR resolutions for the legal sector
“Have you made resolutions this year?” This question seems to have been a part of just about every conversation between returning office workers since the start of the month and is often met by enthusiastically reciting a list of life...
Why Play- Doh and sex toys shouldn’t mix
January is a bit of a grey month and so it’s always nice to come across a good old PR fail in order to inject a bit of humour into this rather flat time of year. This latest story comes...