Learning on the Frontline: Lessons in Reputation Management

Simon Calver, the former CEO of LoveFilm and Mothercare discusses what professional services firms can learn from consumer brands when it comes to dealing with a crisis. Earlier this year at the height of the first lockdown, up to a third of...


The tender is in… ready steady… go?

Let’s face it, tendering can be a painful process and an ever-present but not always welcome reality for lawyers and in-house business development teams. ‘Traditional’ business development activities – networking, seminars and even blogs take time to translate into new clients...


Lessons from across the pond: what can lawyers learn from the US election?

This week I appeared on an IBA panel as part of their virtual conference. The discussion centred around what the legal sector could learn from other industries.   As it's so timely, I wondered whether there are lessons that law firms can...


Being seen amid the spam: Some tips on getting noticed by journalists

In the first of our guest blogs by local journalists, Darren Slade, Group Business Editor at the Southern Daily Echo, Daily Echo Bournemouth, Dorset Echo, advises on the dos and don'ts when pitching a story. The emails are in full flow...


Digital marketing: what can professional services firms learn from consumer brands?

There’s no denying it: professional services are lagging behind the big brands when it comes to digital marketing. This is understandable – the likes of Apple, Nike and Coca-Cola have incredibly huge budgets and their mission is to sell, sell,...


How to design your reputation strategy

Co-authored by Melissa Davis, CEO, MD Communications and Chris Scott, Senior Partner, Slateford.  Now, more than ever, reputation and crisis dominate the global headlines. Here, in the UK, Johnny Depp is now facing a career on the cusp of disaster after...


Not happy with your latest legal directory rankings? What can you learn?

Feeling disgruntled with your newly released directory results? You’re not alone, we know from talking to  law firms across the globe that most will have one or two rankings that they feel let them down.  The effect of a not-so-great...


How to manage your firm’s reputation during turbulent times

This week we hosted six illustrious speakers at our reputation webinar. Up for discussion was how to protect your brand during turbulent times, looking at the UK government's and legal sector's reputation, press interviews that went right and wrong,...


Can lawyers really change?

Stephen Revell is a member of the MD Communications Advisory board, until this year he was a lawyer at Freshfields for 41 years and currently a global consultant having recently launched Making Change Happen, a law firm management consultancy to...


The communications war: Sturgeon v Johnson

We are just 10 long months on from prime minister Boris Johnson's election victory. Fast forward to now and a glance at the headlines and comment pieces in even the Conservative press right now does not make for pretty reading....