Thought Leader Interviews: Laura Devine

To mark International Women’s Day, Laura Devine, principal of Laura Devine Solicitors, reflects on women in the law and the changes she’s seen in the profession through her career. Law since the 1980s I’m not sure the law has changed since I started out in the 1980s but the way law is...


Build your personal brand through social media

Social media and lawyers may not seem a natural fit but this combination is beginning to prove profitable for those that have been early on the uptake. The way that lawyers use social media varies widely across the sector, from embracing everything, including Instagram and YouTube, to barely maintaining a single...


Leveraging value from the directories process

Legal directory submissions have been a regular business development fixture across global legal markets for years – starting with the UK market more than 25 years ago. Participants have undoubtedly become savvier about what it takes to produce compelling submissions. Yet, every year we hear about the significant time and cost...


Is being controversial the safest brand strategy?

Unless you've had all news and social media switched off recently you'll have seen the latest Gillette ad. The one which shows a range of suboptimal male behaviour, including sexual harassment, before switching to examples of men at their best – intervening in playground fights, sticking up for women and...


Do you need a nickname?

The Times carried an article last week by Nick Freeman, the lawyer known as ‘Mr Loophole’, whose stock in trade is representing clients facing charges related to motoring offences. Freeman noted that in a crowded legal market "branding and marketing are vital tools with which to influence clients and lure stakeholders"....


Thought Leader Interviews: Jason Smalley

In the first of our series of Thought Leader Interviews, we spoke to Jason Smalley of The Legal Director about the challenges faced by GCs, how they select their external legal advisers and the value of a legal directory ranking in that process.    MD Communications (MDC): Jason, you took part in...


How to make the headlines through Twitter

If you have a Twitter account, you’ll know that ‘cracking’ this micro-blogging platform isn’t as easy as you might think. The time between joy at gaining a small flurry of followers and realising that @KimKardashian has 59 million is short. And then there is the disappointment at, well, the quality of the...


How feedback can improve your directory rankings

Hot on the heels of The Legal 500 UK results, the Chambers UK 2018 rankings were launched online today. While many firms will celebrate good news stories through Twitter and joyous press releases, there will be firms less keen to herald their results. In our latest white paper ‘Legal directories: are...


Don’t be spooked by your latest directories rankings

With Legal 500 and Chambers UK rankings released this week, it may not only be Halloween night that provides screams of horror up and down the country. Hopefully you achieve the rankings you want but if you don’t, you’re not alone. In fact, the findings in our recent white paper, 'Legal...


The legal directory question: can a ranking help your reputation in a crowded market?

People buy people was one of the main areas of discussion on the IBA panel yesterday and also a key conclusion of our second white paper looking at the role and utility of the legal directories. Lest you think that’s unsurprising, consider the sheer amount that general counsel must consider in...