Social sharing is big news for any business looking to see genuine ROI on their digital marketing strategy, as it provides an insight into the kind of content that is making an impression on audiences across social networks. It’s also...
Last weekend saw one of the most exciting evenings in the UK cultural calendar – the BAFTAs. From an event that was once simply thought of as ‘the UK Oscars but not as good,’ the BAFTAs have become a world-renowned...
Twitter tiffs. Are we fed up of them yet? If your interest in the online arguments of the more famous occupants of this world was waning then the all out rant that spewed forth from Kanye West’s Twitter account last...
Twitter seems to be the bearer of all sorts of news these days. No sooner had we finished trawling the David Bowie posts with a sad heart we were then confronted by the announcement that Jerry Hall and Rupert Murdoch...
Donald Trump has public relations advisers on tap, but from the outside I’m guessing they must be feeling somewhat out in the cold as he ignores their strategic advice for his speeches, interviews and tweets as he aims for the...
The list of clients and journalists I like is, by now, fairly long and includes good friends from both camps. But is it ever a good idea to put both in the same room with the offer that the client...
Tesco has had its fair share of bad PR over the years, and as a result spends a great deal of resource and time superintending its reputation. Anyone who follows the legal media will know that it is currently facing...
We often see PR firms having to manage the PR disasters of their less savvy clients. It is arresting, then, when a PR adviser gets something very wrong – and when it happens it tends to attract a lot of...
We regularly bring you examples of ways in which everyone from politicians to celebrities and even ‘normal people’ have managed to make spectacular blunders on social media that have ended up being very high profile. When it comes to brand...
I'm at the IBA in Vienna this week networking with over 5000 lawyers and I have had numerous conversation about the fate of Volkswagen's brand. To answer this I've started by asking a few questions. Do you own a diesel engine Volkswagen?...
