The hierarchy-busting effect of social media

Whilst social media has instigated something of a revolution with respect to marketing, it would seem that this is not the only effect the likes of Facebook and Twitter are having on the business world. A recent social media


How to get your name trending

Over the past couple of years we have seen many situations that have served as a lesson in how Twitter can bestow immediate notoriety on just about anyone. With its instantaneous nature, millions of members and broad global reach it...


Can accountants convince consumers of legal services to swap sides?

2013 is almost at an end. Looking back, we were told some time ago of what was expected to be a big bang when alternative business structures (ABS) would come into existence. While it has had an impact on legal services,...


How law firms can use digital methods to attract clients

There have been enormous changes in the legal world in recent years and one of the most significant has been the shift in the way firms attract clients and generate instructions. Word of mouth recommendations, established networks and reputation are...


Keep your Christmas press releases present

The big NO-NO for local newspapers over the Christmas period is when they continue to receive press releases about festive-related events in the middle of January. There is nothing more annoying, I have been told, for journalists to receive emailed press...


Improving the digital experience for your clients

Client service is a very different kettle of fish in 2013 compared to a decade ago. The digital world has opened up a whole new playing field and, thanks to its instantaneous nature, the goalposts of interaction and communication with...


Why Christmas is a wonderland for local PR

The countdown to Christmas is now well and truly upon us and journalists across the land will be looking ahead to the festive period and thinking as to how they will fill the pages of their publications quickly and easily...


How UK law firms can win new Latin American business

MD Communications recently published a White Paper outlining how UK law firms can take advantage of the economic growth of South America. The Confederation of British Industry (CBI) and The Law Society have also recently encouraged the same focus. According to...


The Christmas love affair with social media

We are all familiar with the annual barrage of feel good images that make up the Christmas adverts – the animated animals and glamorous models in snow covered scenes, tables piled high with Christmas food and trees surrounded by presents....


Why digital security is more important than ever

Whilst the enormously fast growth of digital media has meant the opening up of opportunities for new forms of marketing, for reaching new client bases and for significantly cutting costs, it has also brought with it increased risk. Malware, viruses...