Interested in Mexico, but have you actually been there?

After being neglected for reasons difficult to understand and therefore explain, Mexico seems to be back and features as one of the top priorities and preferred destinations for the UK Government, Law Firms and service providers.  There is expectation that with the structural reforms that have been passed through Congress...


What are the perils of lawyers blurring the lines between their professional and personal lives?

We all know about the perils of posting photos of ourselves in the advanced stages of partying - but what rules should professional people apply to blogging? Social media offers lawyers the chance to blog about intensely personal matters that they feel there is a value in sharing. It’s something I've...


How to prevent social media hacking – and damage limitation

Last night I received a direct message on twitter from a follower. It suggested I might want to know about a photo of me that was circulating the net. As a long time twitter user I have seen this before, and far from me getting excited or worried, I just...


Why Latin America should be in your law firms’ plans for growth

The UK legal services market has not been used to much positive news in recent years. Though some law firms have managed to develop their business and grow in hard economic times, there has been an awful lot of flat-lining, even among some of our most famous brands. Sitting behind recent...


How to use YouTube in business

You might have been under the impression that YouTube was solely for the purpose of posting videos of the Harlem Shake, badly made image collages soundtracked by music, or embarrassing wedding videos. However, it has begun to emerge as an important part of the marketing platform for many businesses –...


How not to do social media

The use of social media in business - and especially in law - is relatively new and, as a result, it remains a fairly unpredictable beast. As its efficacy effectively depends on the reactions of millions of different users it is a difficult thing to get right in terms of...


Co-op legal marketing blunder

The opening up of the field of legal advice by the Legal Services Act last year left many in the profession wondering how the playing field was likely to change once other types of organisations began offering legal advice as part of their platform. One of the first to take...


Twitter needs to find its safe place

Twitter and trolls go together like jam and cake, but over the past week the Twittersphere has witnessed the kind of uber trolling that we haven’t really seen that often before – and it has been quite a shock. Bizarrely, the action that caused freelance journalist Caroline Criado-Perez to be...


How important is your law firm website?

Law is one of those professions where reputations have traditionally been built on performance, on interactions, and on who you know.  Given this history, the idea that a few online pages could influence whether or not a firm gets business from a certain sector, individual or company might several years...


When private communications go viral – it doesn’t matter who you are

The issue of private correspondence ‘going viral’ is not a regular occurrence for the legal profession (although Roll on Friday would like you to think it is!). Lawyers are notoriously cagey when it comes to language, knowing full well the consequences of using words carelessly. This caution is even more exercised when...