Over the past couple of years we have seen many situations that have served as a lesson in how Twitter can bestow immediate notoriety on just about anyone. With its instantaneous nature, millions of members and broad global reach it is both an incredible PR tool and an instrument that...
2013 is almost at an end. Looking back, we were told some time ago of what was expected to be a big bang when alternative business structures (ABS) would come into existence. While it has had an impact on legal services, it hasn't been the massive explosion that was predicted, with...
There have been enormous changes in the legal world in recent years and one of the most significant has been the shift in the way firms attract clients and generate instructions. Word of mouth recommendations, established networks and reputation are being gradually eclipsed in many parts of the profession by...
The big NO-NO for local newspapers over the Christmas period is when they continue to receive press releases about festive-related events in the middle of January. There is nothing more annoying, I have been told, for journalists to receive emailed press releases about companies holding a Christmas event for clients and...
Client service is a very different kettle of fish in 2013 compared to a decade ago. The digital world has opened up a whole new playing field and, thanks to its instantaneous nature, the goalposts of interaction and communication with clients have been moved quite some distance. Many in the law...
The countdown to Christmas is now well and truly upon us and journalists across the land will be looking ahead to the festive period and thinking as to how they will fill the pages of their publications quickly and easily so they can go and enjoy the season of goodwill. A...
MD Communications recently published a White Paper outlining how UK law firms can take advantage of the economic growth of South America. The Confederation of British Industry (CBI) and The Law Society have also recently encouraged the same focus. According to figures recently published by the British Government, “the UK has...
We are all familiar with the annual barrage of feel good images that make up the Christmas adverts – the animated animals and glamorous models in snow covered scenes, tables piled high with Christmas food and trees surrounded by presents. What would the build up to Christmas be without the...
Whilst the enormously fast growth of digital media has meant the opening up of opportunities for new forms of marketing, for reaching new client bases and for significantly cutting costs, it has also brought with it increased risk. Malware, viruses and hacking can do all sorts of damage to a...
With UKTI among the organisations looking to facilitate UK businesses' success in Latin America, it's worth reflecting on what might be holding back law firms. Poor language skills? Arcane and protectionist professional rules? It's a question that came up at MD Communications' recent roundtable discussion, which revolved around the findings of...
