Why social media is important for the Bar

The question of policing social media accounts held by solicitors and barristers has recently been in the news when David Harris was fined by the Bar Standards Board for tweets posted on his @Geeklawyer account earlier this year. The fine...


Peer-to-Peer Recommendations

In the context of successful marketing, the question of what influences people to make the decisions they make is absolutely crucial. The question of where that influence comes from - that which drives people and organisations to make decisions to...


A guide to Valentine’s Day

Whether you’re single, in a relationship, or somewhere in between, Valentines Day can often be something of a double-edged sword. Few really understand it and yet we all feel forced to acknowledge it in some way, even if it’s only...


Christmas comes early for local PR

The countdown to Christmas is now well and truly upon us and journalists across the land will be looking ahead to the festive period and thinking as to how they will fill the pages of their publications quickly and easily...


The hierarchy-busting effect of social media

Whilst social media has instigated something of a revolution with respect to marketing, it would seem that this is not the only effect the likes of Facebook and Twitter are having on the business world. A recent social media


How to get your name trending

Over the past couple of years we have seen many situations that have served as a lesson in how Twitter can bestow immediate notoriety on just about anyone. With its instantaneous nature, millions of members and broad global reach it...


Can accountants convince consumers of legal services to swap sides?

2013 is almost at an end. Looking back, we were told some time ago of what was expected to be a big bang when alternative business structures (ABS) would come into existence. While it has had an impact on legal services,...


How law firms can use digital methods to attract clients

There have been enormous changes in the legal world in recent years and one of the most significant has been the shift in the way firms attract clients and generate instructions. Word of mouth recommendations, established networks and reputation are...


Keep your Christmas press releases present

The big NO-NO for local newspapers over the Christmas period is when they continue to receive press releases about festive-related events in the middle of January. There is nothing more annoying, I have been told, for journalists to receive emailed press...


Improving the digital experience for your clients

Client service is a very different kettle of fish in 2013 compared to a decade ago. The digital world has opened up a whole new playing field and, thanks to its instantaneous nature, the goalposts of interaction and communication with...