Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Communications logo. Text reads: “With LinkedIn’s ever-changing algorithm and declining organic reach, how can legal marketing teams ensure their firm and its people are presented in the best possible light?" Global Reputation Advisors

Law firm marketing teams and LinkedIn – insights from the new algorithm report

Our Digital Director Emma Maule considers what in-house law firm marketing teams can learn from the new algorithm report. LinkedIn remains the most important platforms for law firms – whether it is job seekers checking out your company page or GCs quietly assessing whether your values align with theirs. But...


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Top level insights from the LinkedIn algorithm report

Our CEO Melissa Davis discusses the initial insights emerging from Richard van der Blom's new LinkedIn algorithm report, and considers what it means for law firms. How do you maintain authenticity whilst working with the LinkedIn algorithm to boost visibility? Richard van der Blom's latest report landed yesterday...


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Read our Spring newsletter

Our latest newsletter covers women in leadership; looking forward to the Legal 5k; LinkedIn audits; crisis advice, and much more!  

Staying the course: Women in senior roles

Plus: Personal branding to the fore / Countdown to the Legal 5k / Managing partner departures

 

Will I see you at the finish line?

I'm looking forward...


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Departure lounge – how partner exits can damage your brand

Mishandled partner exits can damage a law firm’s brand and impact directory rankings. Director of Content Anthony Notaras explores how firms can mitigate negativity and why a strong workplace culture is essential.  

The impact of partner moves

In law – much like football – senior job changes generate significant buzz. Partner...


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Culture wins in legal talent wars

As law firms compete for top talent, culture is no longer a ‘nice-to-have’ - it’s a critical asset. With shifting priorities and rising expectations, our CEO Melissa Davis explains how investing in culture is now just as important as compensation. Few professions find it harder to fight the "work, work,...


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WhatsApp groups: Friend or foe for your reputation (and your sanity)?

Our CEO Melissa Davis discusses the perils and pitfalls of WhatsApp groups, and looks at how you can mitigate the risks. If you're a member of various WhatsApp groups, you are probably familiar with this scenario: George: If anyone sees a red bike which looks like this [photo] please can you...


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Meet the media 2025: crisis communications

Our Meet the Media event, chaired by our CEO Melissa Davis, explored crisis in the legal sector with rich insights from the panel of four leading journalists.  On a chilly January evening, four journalists gathered at Soho House’s 180 Strand to discuss crisis communications before a hand-selected audience. The panel,...


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2025: What lies ahead?

MD Communications today launched a new report, ‘What Lies Ahead: 2025’, highlighting optimism amid industry and geopolitical challenges. Artificial intelligence, salary races, and ‘staying human’ are at the top of law firms’ agendas in 2025. The UK legal sector is overwhelmingly positive about the growing role of artificial intelligence in its work,...


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LinkedIn resolutions for 2025

Our Digital Director Emma Maule reveals her top tips for upping your LinkedIn game in 2025. New year, new you? The new year brings a chance for a fresh start, and that includes your LinkedIn profile. If you’re looking to boost your presence, you’re not alone – although many professionals...


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Crisis PR: When your spokesperson goes rogue

Our CEO Melissa Davis examines the latest crisis PR episode, this time courtesy of Gregg Wallace, and considers what lessons can be learned In terms of ‘public relations’, MasterChef presenter Gregg Wallace is having the equivalent of a bad hair day or three. In the slightly tortuous broadcasting setup we now...