Telling the story that you want to – working with a reputation agency

So you’re ready to take the plunge and start working with a PR agency, but how do you maximise your chances of success and get the reputation boost you are looking for? MD Communications’ Global Marketing Director, James Hayhurst, hails from outside the...


Winning work – understanding why clients buy

Partner and Head of Directories Linsay Leslie delves into the psychology behind clients’ buying decisions. Earlier this summer I spoke at an Alliott Global Alliance conference on the topic of improving your tender and pitch win rate. In addition...


Legal marketing and innovation leader Keith Hardie joins MD Communications as a partner

MD Communications today announced that Keith Hardie, one of the legal industry’s most experienced marketing, change management and innovation leaders, is joining the leading international reputation consultancy as a partner. Keith brings a wealth of experience to the team of...


Four essential steps to legal directories success

The Tokyo Olympics may be over, but the Olympics of the legal sector (aka the official UK directories season) is just around the corner. Preparation for the research process can be intimidating – and it may seem tempting to skip...


Building an international profile without international travel

Marketing Director Paula Darbyshire explains how your firm can promote itself internationally without having to be physically in the room. Lockdowns and closed borders have reshaped how we do business. With business travel likely to remain off the cards this...


When a PR crisis hits

Co-authored by Melissa Davis, CEO MD Communications and Natalie McEvoy, Counsel, Slateford.  Reputation problems very rarely come totally out of the blue. That is an advantage – identifying problems earlier gives you more opportunities to achieve better outcomes and...


Can networks compete with mega-brand marketing budgets?

A common misconception across all sectors is that communications and PR consultants provide a service you can simply clip on to what you do. It would take quite a coincidence for the way a business is run and organised to...


Social media: will it build or break your reputation?

CEO Melissa Davis discusses the themes covered in our most recent webinar, which looked at how to protect yourself online while making the most of social media. If it’s the accepted norm that we have to use social media to build our brands,...


Make content a priority, not an afterthought

Our Digital Director Emma Maule explains the value of content within your marketing activities and outlines her top tips for creating an effective content strategy. Some law firms spend huge amounts of time and money on expensive website redesigns and setting up...