When a PR crisis hits

Co-authored by Melissa Davis, CEO MD Communications and Natalie McEvoy, Counsel, Slateford.  Reputation problems very rarely come totally out of the blue. That is an advantage – identifying problems earlier gives you more opportunities to achieve better outcomes and...


Can networks compete with mega-brand marketing budgets?

A common misconception across all sectors is that communications and PR consultants provide a service you can simply clip on to what you do. It would take quite a coincidence for the way a business is run and organised to...


Social media: will it build or break your reputation?

CEO Melissa Davis discusses the themes covered in our most recent webinar, which looked at how to protect yourself online while making the most of social media. If it’s the accepted norm that we have to use social media to build our brands,...


Make content a priority, not an afterthought

Our Digital Director Emma Maule explains the value of content within your marketing activities and outlines her top tips for creating an effective content strategy. Some law firms spend huge amounts of time and money on expensive website redesigns and setting up...


Top tips: Legal directories – the importance of thinking wider than the submissions

When it comes to legal directories, the spotlight often just focuses on the submission and referee process. Our head of directories Linsay Leslie looks at what other factors firms should consider and how you can get more value from...


Taking the Ps: simple tips for a better bio on social media

In her latest blog, our founder Melissa Davis looks at how to make your bio stand out on social media and your company website, with a simple six-stage guide. So, you’re online and you’re staring at your profile wondering what...


Dealing with difficult journalists

A great many journalists I deal with are, well, just like you and me. They have a different job to do, but they are just trying to do it to a good standard – to make the right judgements, get...


Perfectionism in the legal sector: the impact on mental health

CEO Melissa Davis discusses the themes covered in our most recent webinar, which focused on perfectionism and shame and the impact this has on mental health in the legal sector. Our new blog series was created to address the parlous state...


Rethink your blogging strategy

CEO Melissa Davis looks at blogging strategy for professional services firms, with expert advice on optimising your blog on social media and for search engines. In preparation for a training session with a client, I had a look around the web...