MD Communications partner Keith Hardie shares his thoughts on this week’s virtual Legal Business Development and Marketing Conference, hosted by the International Bar Association. Summarising four days of great speakers, collages and roundtables pulled together by our CEO Melissa...
MD Communications partner Keith Hardie addresses the issue of negative feedback from directory referees and how to counter this. He looks at how putting in place a client listening programme can help you to select referees more intelligently. In my years...
So you’re ready to take the plunge and start working with a PR agency, but how do you maximise your chances of success and get the reputation boost you are looking for? MD Communications’ Global Marketing Director, James Hayhurst, hails from outside the...
Partner and Head of Directories Linsay Leslie delves into the psychology behind clients’ buying decisions. Earlier this summer I spoke at an Alliott Global Alliance conference on the topic of improving your tender and pitch win rate. In addition...
MD Communications today announced that Keith Hardie, one of the legal industry’s most experienced marketing, change management and innovation leaders, is joining the leading international reputation consultancy as a partner. Keith brings a wealth of experience to the team of...
The Tokyo Olympics may be over, but the Olympics of the legal sector (aka the official UK directories season) is just around the corner. Preparation for the research process can be intimidating – and it may seem tempting to skip...
Marketing Director Paula Darbyshire explains how your firm can promote itself internationally without having to be physically in the room. Lockdowns and closed borders have reshaped how we do business. With business travel likely to remain off the cards this...
Co-authored by Melissa Davis, CEO MD Communications and Natalie McEvoy, Counsel, Slateford. Reputation problems very rarely come totally out of the blue. That is an advantage – identifying problems earlier gives you more opportunities to achieve better outcomes and...
A common misconception across all sectors is that communications and PR consultants provide a service you can simply clip on to what you do. It would take quite a coincidence for the way a business is run and organised to...
CEO Melissa Davis discusses the themes covered in our most recent webinar, which looked at how to protect yourself online while making the most of social media. If it’s the accepted norm that we have to use social media to build our brands,...
