Make your legal directories content count

As we continue to grapple with a global situation and an economy that we couldn’t have imagined six months ago, marketeers and business developers within the professional services sector have a key role to play. Events are being reimagined and redefined for an online audience, and we are seeing huge amounts...


How to handle the media in a crisis

As businesses of all sizes navigate through the challenging times caused by COVID-19, it’s important to ensure your crisis communications plan is up to scratch to deal with the impact the coronavirus may have on your company’s reputation. Crisis communications means immediately working in a reactive mode, whereas most businesses usually...


Can your crisis plan stand up to the effects of Coronavirus?

Where is your crisis communications plan? It could be that it's in your head, because it's obvious to you what should be done and said when your business is disrupted. Maybe you think your business isn't 'big' enough or as entire countries go into apparent 'lockdown', it might even feel...


What we can learn from Burger King’s latest PR error

Veganism has become an increasingly popular movement over the past few years, and clearly where there’s tofu, there’s gold, with £740m sales of meat-free food in 2018. The latest brand to try to tempt the green market (which has grown fourfold in the past four years, according to the Vegan Society)...


‘Targeting your story is like dressing for the occasion’

A great aspect of an evening with friends is swapping stories – hearing things you wouldn’t if you hadn’t met up. And so it was last Thursday, when four journalists – The Independent’s Sean O’Grady, The Lawyer’s Matt Byrne, technology and business columnist Joanna Goodman and The Law Society Gazette’s...


Are you prepared for when a PR crisis hits?

Many people in the legal community were shocked to learn of a major fire at the Law Society that started Saturday evening and in to Sunday. Thankfully no one was hurt, and the Society’s main building seems largely untouched. But staff have still lost space, work and, of course, personal...


Bidding 101: know the target

As 2019 drew to a close, I ran a training session with a law firm on bidding best practice. A little bit of down time over the Christmas break gave me time to reflect on a frankly critical aspect of the bidding process. Lawyers often bid for work without really...


Five resolutions to help boost your social media presence

“New year, new you!” come the cries every January – and the nation is divided into those who embrace this wholeheartedly and those who eschew the whole process. Social media divides lawyers in a similar fashion. Plenty welcome it, many half-heartedly attempt it and others ignore it completely.  Whichever camp you fall...


Harry and Meghan: a PR win or fail?

I’m possibly alone in having decided I am not a ‘royal expert’ - which fortunately frees me up to watch the unfolding media storm around the decision of ‘Harry and Meghan’ to quit public life and royal duties. I do have a particular communications interest in all this – in time...


Cool Britannia: the UK is having a cultural ‘moment’ – so how can we capitalise on this success?

The Golden Globes was another big night for British talent, and we’re getting used to receiving accolades for series including Fleabag and The Crown, which have been hoovering up awards for months on end. Sunday night’s 77th Golden Globes show also saw wins for other Brits, including Sam Mendes, Brian Cox,...