Legal sector says it isn’t prepared for increase in social media usage

Yesterday we brought together an illustrious panel on the topic of reputation and social media. Representing the journalist viewpoint were two leading journalists - Associate Editor of the Independent Sean O’Grady and the Law Society Gazette’s Commissioning and Features Editor Eduardo Reyes with four top lawyers and QCs – Jo Edwards, Head...


Social media during COVID-19

Working with a number of international contributors, we launched our white paper “Social media during COVID-19” last month. It’s been downloaded hundreds of times and to continue the conversation we are hosting a webinar on 17 June, which is almost already at capacity. I enjoyed interviewing many friends throughout the...


Zoom Therapy

Do you have a therapist? I do. I am proud of myself that I do. That I can have 50 minutes to myself. To talk about myself. My pain. So I can be my best self. Covid-19 means I have to have those sessions through Zoom. Or at least I...


Press and the pandemic

In January four journalist friends joined me for a panel discussion with a live audience. Yesterday, just as in January, 100 contacts from the legal world got, for a change, to ask the press questions.  The world, though, is very different to the last time we did this. In January, when...


Make your legal directories content count

As we continue to grapple with a global situation and an economy that we couldn’t have imagined six months ago, marketeers and business developers within the professional services sector have a key role to play. Events are being reimagined and redefined for an online audience, and we are seeing huge amounts...


How to handle the media in a crisis

As businesses of all sizes navigate through the challenging times caused by COVID-19, it’s important to ensure your crisis communications plan is up to scratch to deal with the impact the coronavirus may have on your company’s reputation. Crisis communications means immediately working in a reactive mode, whereas most businesses usually...


Can your crisis plan stand up to the effects of Coronavirus?

Where is your crisis communications plan? It could be that it's in your head, because it's obvious to you what should be done and said when your business is disrupted. Maybe you think your business isn't 'big' enough or as entire countries go into apparent 'lockdown', it might even feel...


What we can learn from Burger King’s latest PR error

Veganism has become an increasingly popular movement over the past few years, and clearly where there’s tofu, there’s gold, with £740m sales of meat-free food in 2018. The latest brand to try to tempt the green market (which has grown fourfold in the past four years, according to the Vegan Society)...


‘Targeting your story is like dressing for the occasion’

A great aspect of an evening with friends is swapping stories – hearing things you wouldn’t if you hadn’t met up. And so it was last Thursday, when four journalists – The Independent’s Sean O’Grady, The Lawyer’s Matt Byrne, technology and business columnist Joanna Goodman and The Law Society Gazette’s...


Are you prepared for when a PR crisis hits?

Many people in the legal community were shocked to learn of a major fire at the Law Society that started Saturday evening and in to Sunday. Thankfully no one was hurt, and the Society’s main building seems largely untouched. But staff have still lost space, work and, of course, personal...