How to grow your brand at the IBA conference 2019 in Seoul

The International Bar Association’s annual conference is fast approaching in the diaries of members and non-members alike. This year, lawyers, academics and all other professionals involved in the legal sector will meet in Seoul, Korea; with the 2020 conference then due to take place in Miami, Florida. As one of the largest associations of lawyers in the...


Thought Leader Interview: Daniel Winterfeldt

Daniel Winterfeldt, the founder of the InterLaw Diversity Forum, talks about work-life balance at an international firm, why he set up the forum, the growing importance of diversity when selecting counsel and why he thinks law firms should set diversity targets. Daniel, you are the founder and chair of the InterLaw...


Did the letter kill the press release?

Communication, it is now assumed, is all about platforms like Twitter - powerful figures check the micro-blogging site to find out if they have been fired, and it’s where we expect to see insults traded.  But the last few weeks, I’ve been seeing an awful lot of old-fashioned letters making the...


How to make a Johnson of yourself in the Hunt to be leader

If the Conservative party leadership contest were being decided by any means other than the votes of the peculiar constituency of the party's membership, we might be seeing it play out like Shakespeare's Antony and Cleopatra. Think Boris as the debauched, but infinitely more characterful Antony (‘the greatness of life is...


Thought Leader Interview (part two): John van der Luit-Drummond

In the second part of our interview with John van der Luit-Drummond, UK Bar and Asia Pacific editor at The Legal 500, John shares his top-five tips on how to improve your rankings, discusses mental wellbeing and diversity in the legal profession, and reveals his best and worst day in...


Thought Leader Interview (part one): John van der Luit-Drummond

To coincide with the launch of our Asia Pacific desk, in part one of our latest Thought Leader interview, we spoke to John van der Luit-Drummond, UK Bar and Asia Pacific editor at The Legal 500, about his role, the crucial role the directories play in...


Top five social media mistakes made by law firms

When the team and I are helping clients improve their social media presence, we are often asked about things they should avoid doing. So we've pulled together our top five which I hope you'll find useful.

1. Underestimating the importance of video

This medium has exploded into the world of social media and...


Can ‘where’s Boris?’ be a winning game?

The 'Where's Wally?' pictures have quite a following. Wally (stripy bobble hat and matching scarf) is always the same - smiling and waving from within a hugely detailed illustration. It's aimed at young children, but as an adult, it's hard not to get drawn in. Wally can, of course, always be...


Does sorry need to be the hardest word in PR?

Sorry-not-sorry. It’s such a cliché – we make fun of it. No one likes to mess up, and we strive to avoid it. But social media has an immediacy that is part of its power – consider all the angles, ponder the wisdom of a post, and you might miss...


The benefits of promoting pro bono

The legal profession is rarely lauded by outside circles for its commitment to engaging in pro bono work. Through a purely voluntary endeavour that goes unregulated, most firms levy targets on staff to dedicate a minimum number of hours every year to provide legal advice or representation for public interest...