Thought Leader Interview (part two): John van der Luit-Drummond

In the second part of our interview with John van der Luit-Drummond, UK Bar and Asia Pacific editor at The Legal 500, John shares his top-five tips on how to improve your rankings, discusses mental wellbeing and diversity in the legal profession, and reveals his best and worst day in...


Thought Leader Interview (part one): John van der Luit-Drummond

To coincide with the launch of our Asia Pacific desk, in part one of our latest Thought Leader interview, we spoke to John van der Luit-Drummond, UK Bar and Asia Pacific editor at The Legal 500, about his role, the crucial role the directories play in...


Top five social media mistakes made by law firms

When the team and I are helping clients improve their social media presence, we are often asked about things they should avoid doing. So we've pulled together our top five which I hope you'll find useful.

1. Underestimating the importance of video

This medium has exploded into the world of social media and...


Can ‘where’s Boris?’ be a winning game?

The 'Where's Wally?' pictures have quite a following. Wally (stripy bobble hat and matching scarf) is always the same - smiling and waving from within a hugely detailed illustration. It's aimed at young children, but as an adult, it's hard not to get drawn in. Wally can, of course, always be...


Does sorry need to be the hardest word in PR?

Sorry-not-sorry. It’s such a cliché – we make fun of it. No one likes to mess up, and we strive to avoid it. But social media has an immediacy that is part of its power – consider all the angles, ponder the wisdom of a post, and you might miss...


The benefits of promoting pro bono

The legal profession is rarely lauded by outside circles for its commitment to engaging in pro bono work. Through a purely voluntary endeavour that goes unregulated, most firms levy targets on staff to dedicate a minimum number of hours every year to provide legal advice or representation for public interest...


Should law firms disclose their financial performance to the media?

You could be forgiven for having “survey fatigue” – there just are so many of them, often simply designed to promote some product or other. But the authoritative ones on important issues deserve our attention. One such survey is the Law Society’s Law Management Section (LMS) Financial Benchmarking Survey...


Networking – can you afford not to?

Our client base has grown further this month with more law firms from the Middle East, North America, Europe and a large group of international accountants joining our client network. When our network grows so does that of all our clients as we ensure that there are several opportunities to meet...


Is it ok to post jokes on LinkedIn?

We have all seen them: the posts that make you cringe, close your eyes and hope they don't attract too much negative attention. Then perhaps you click the ‘unfollow’ or even 'remove connection' button. That's how I feel when I see people posting jokes on LinkedIn - especially ones in...


The right PR way to seize the day

What do you think of awareness days? Or indeed awareness days, weeks and months? Last week was International Women’s Day, World Book Day, Panic Day, but only in the US; Rare Disease Day came at the end of LGBT+ History Month, and plans are intensifying for Pride Month. Jazz Appreciation...