Making your marketing budget go further

I recently attended the annual International Bar Association conference in Washington DC. Among the working sessions and great networking opportunities there were some fascinating insights on offer into the global legal market – and how to make it work for your business. I was lucky enough as co-chair of the...


Two tragic events. Two different reputation outcomes.

The crash on the Smiler ride at Alton Towers last year was not the finest hour for Merlin Entertainments. When 16 people were injured last June as a moving car crashed into a stationary car it could very easily have been curtains for the theme park – after all, isn’t...


Do the directories still matter?

I’m on a panel at the IBA next week discussing how law firms can best spend their marketing budgets and one of the questions we will be discussing is whether the directories still matter. Some of you may remember that a few years ago, the publishers of the Legal 500 booked...


Making the most of the International Barrister™ brand

This week I have been lucky enough to be chosen as the guest blogger for the Bar Council of England and Wales. As plenty of us are heading off to the IBA in Washington next week I thought a blog on how to make the most of the International Barrister™...


Traingate: Corbyn vs. Branson

Will a leading politician ever tweet while taking a Virgin train north again? Labour leader Jeremy Corbyn’s social media update, insisting that he was experiencing a problem faced “by many passengers every day” is now notorious. The episode polarises opinion – his fans are more convinced than ever that a hostile media...


Leave vs. Remain. The PR battle has just begun.

A lot of people I know were staring at the TV in hope or despair from the 10 o’clock news till that 6am declaration at the end of last week. (Some say they blinked in this time, but I don’t believe them.) It’s for people other than me to handle the...


Should lawyers stop using Twitter?

“This just shows how mad it is for any firm of Solicitors to use Twitter.” The above is a comment posted after the Law Society Gazette’s online report about a firm of solicitors that recently found itself in hot water as a result of a series of tweets appearing to celebrate...


Your online reputation – there’s only One Direction to take

You may or may not have heard of Azealia Banks, an American rapper, singer and songwriter with more than a bit of a penchant for foul language and shocking lyrics. She’s a public figure with a reputation for being controversial and has recently said (or tweeted) some things that even...


Putting the boot into your reputation

To enjoy being walked on in high heels is, apparently, a thing – though even among fetishists, I imagine we’re talking about a minority of dedicatees. Certainly accountancy giant PwC didn’t seem to enjoy the experience over the last week. If you missed the extensive coverage, a receptionist working at the firm...