Standing out, social media and staying away from Zoom filters – build yourself a great personal brand in five steps

It’s never the wrong time to think about how you present yourself and make the most of what you have to offer – your personal brand. For Women's History Month, our Founder and CEO, Melissa Davis, looks at some...


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Can leaders drive performance as well as build a community and promote positive mental wellbeing?

At our recent private resilience roundtable for international senior and managing, we hosted guest speaker Richard McCann, who overcame a tragic past to become a famed motivational speaker and bestselling author. Positive mental attitude Leading the first part of the webinar,...


Planning your communications: use purpose as your compass

In an increasingly busy and noisy marketplace, professional services firms need their brand to showcase who they are and why they are different. Getting this right ensures the full value of a firm’s proposition is clear to potential clients. Achieving impact...


Top tips for a fresh approach to bidding in 2021

Our head of directories, bids and awards Linsay Leslie outlines top tips and practical advice to help your bid process really take off in 2021. As downward pressure on client budgets and widespread market disruption caused...


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Don’t let your referees be a spanner in the works

We work with many law firms around the world and frequently hear low referee response rate as the reason for a lower-than-expected legal directory ranking. There is a lot more to referees than filling in the spreadsheet. Here are our top...


The right way to handle negative reviews in professional services

Andi Jarvis, Digital Strategy Director at MD Communications, looks at the case of a firm that sued a client for libel over a negative review, providing recommendations on how to respond, and outlining how part of your brand management should include monitoring online mentions. The...


Social media: a force for good or evil?

Not before time, some say, social media platforms such as Twitter, Facebook and Instagram have taken drastic action against Donald Trump and banned his ability to voice his opinions whilst serving his last week in office. It all looks like the...


Advertising – getting the best bang for your buck

Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage...


MD Communications is 10: the journey so far – and thank you

Well how did that happen? MD Communications is 10 years old. When I moved on from the Law Society in 2010 there were some who questioned me leaving a good job in a respected organisation for a dream - myself included (and,...


Legal directories strategy – don’t fight the process

Our head of directories Linsay Leslie discusses the big question: is the focus of your work meeting the deadline, or presenting a strategic submission? With slightly later than expected Chambers and Partners UK deadlines, our directories team has been...