Let’s face it, tendering can be a painful process and an ever-present but not always welcome reality for lawyers and in-house business development teams. ‘Traditional’ business development activities – networking, seminars and even blogs take time to translate into new clients and instructions. However, the beauty of a tender is the...
This week I appeared on an IBA panel as part of their virtual conference. The discussion centred around what the legal sector could learn from other industries. As it's so timely, I wondered whether there are lessons that law firms can learn from the US election? Asked what communication lessons there...
In the first of our guest blogs by local journalists, Darren Slade, Group Business Editor at the Southern Daily Echo, Daily Echo Bournemouth, Dorset Echo, advises on the dos and don'ts when pitching a story. The emails are in full flow again. During the first coronavirus lockdown, a lot of PR and...
There’s no denying it: professional services are lagging behind the big brands when it comes to digital marketing. This is understandable – the likes of Apple, Nike and Coca-Cola have incredibly huge budgets and their mission is to sell, sell, sell their product to their consumers. However, law firms and accountants...
Co-authored by Melissa Davis, CEO, MD Communications and Chris Scott, Senior Partner, Slateford. Now, more than ever, reputation and crisis dominate the global headlines. Here, in the UK, Johnny Depp is now facing a career on the cusp of disaster after losing his libel case against The Sun newspaper. In America,...
Feeling disgruntled with your newly released directory results? You’re not alone, we know from talking to law firms across the globe that most will have one or two rankings that they feel let them down. The effect of a not-so-great ranking can be less enthusiasm and buy-in from partners, and...
This week we hosted six illustrious speakers at our reputation webinar. Up for discussion was how to protect your brand during turbulent times, looking at the UK government's and legal sector's reputation, press interviews that went right and wrong, the risks associated with social media, and how important it...
Stephen Revell is a member of the MD Communications Advisory board, until this year he was a lawyer at Freshfields for 41 years and currently a global consultant having recently launched Making Change Happen, a law firm management consultancy to help law firms bring about change. On a tech webinar...
We are just 10 long months on from prime minister Boris Johnson's election victory. Fast forward to now and a glance at the headlines and comment pieces in even the Conservative press right now does not make for pretty reading. ‘Where’s Boris?’ thunders the Spectator (which he once edited). ‘Where...
Over the last six months, we have seen firms of all sizes tightening their belts when it comes to marketing, but this doesn’t need to mean a reduction in ROI. The key aspects here are efficiency and effectiveness. Before you start yawning, yes, these concepts aren’t new or exciting, but...
