Andi Jarvis, Digital Strategy Director at MD Communications, looks at the case of a firm that sued a client for libel over a negative review, providing recommendations on how to respond, and outlining how part of your brand management should include monitoring online mentions. The...
Not before time, some say, social media platforms such as Twitter, Facebook and Instagram have taken drastic action against Donald Trump and banned his ability to voice his opinions whilst serving his last week in office. It all looks like the...
Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage...
Well how did that happen? MD Communications is 10 years old. When I moved on from the Law Society in 2010 there were some who questioned me leaving a good job in a respected organisation for a dream - myself included (and,...
Our head of directories Linsay Leslie discusses the big question: is the focus of your work meeting the deadline, or presenting a strategic submission? With slightly later than expected Chambers and Partners UK deadlines, our directories team has been...
Simon Calver, the former CEO of LoveFilm and Mothercare discusses what professional services firms can learn from consumer brands when it comes to dealing with a crisis. Earlier this year at the height of the first lockdown, up to a third of...
Let’s face it, tendering can be a painful process and an ever-present but not always welcome reality for lawyers and in-house business development teams. ‘Traditional’ business development activities – networking, seminars and even blogs take time to translate into new clients...
This week I appeared on an IBA panel as part of their virtual conference. The discussion centred around what the legal sector could learn from other industries. As it's so timely, I wondered whether there are lessons that law firms can...
In the first of our guest blogs by local journalists, Darren Slade, Group Business Editor at the Southern Daily Echo, Daily Echo Bournemouth, Dorset Echo, advises on the dos and don'ts when pitching a story. The emails are in full flow...
There’s no denying it: professional services are lagging behind the big brands when it comes to digital marketing. This is understandable – the likes of Apple, Nike and Coca-Cola have incredibly huge budgets and their mission is to sell, sell,...
