Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage with their audience. People’s habits have had to adapt, especially...
Well how did that happen? MD Communications is 10 years old. When I moved on from the Law Society in 2010 there were some who questioned me leaving a good job in a respected organisation for a dream - myself included (and, of course, my Dad!). Fast forward 10 years and we should...
Our head of directories Linsay Leslie discusses the big question: is the focus of your work meeting the deadline, or presenting a strategic submission? With slightly later than expected Chambers and Partners UK deadlines, our directories team has been enjoying some great strategic planning sessions with firms. It’s hugely...
Simon Calver, the former CEO of LoveFilm and Mothercare discusses what professional services firms can learn from consumer brands when it comes to dealing with a crisis. Earlier this year at the height of the first lockdown, up to a third of online advertisers were considering a ban on Facebook advertising as...
Let’s face it, tendering can be a painful process and an ever-present but not always welcome reality for lawyers and in-house business development teams. ‘Traditional’ business development activities – networking, seminars and even blogs take time to translate into new clients and instructions. However, the beauty of a tender is the...
This week I appeared on an IBA panel as part of their virtual conference. The discussion centred around what the legal sector could learn from other industries. As it's so timely, I wondered whether there are lessons that law firms can learn from the US election? Asked what communication lessons there...
In the first of our guest blogs by local journalists, Darren Slade, Group Business Editor at the Southern Daily Echo, Daily Echo Bournemouth, Dorset Echo, advises on the dos and don'ts when pitching a story. The emails are in full flow again. During the first coronavirus lockdown, a lot of PR and...
There’s no denying it: professional services are lagging behind the big brands when it comes to digital marketing. This is understandable – the likes of Apple, Nike and Coca-Cola have incredibly huge budgets and their mission is to sell, sell, sell their product to their consumers. However, law firms and accountants...
Co-authored by Melissa Davis, CEO, MD Communications and Chris Scott, Senior Partner, Slateford. Now, more than ever, reputation and crisis dominate the global headlines. Here, in the UK, Johnny Depp is now facing a career on the cusp of disaster after losing his libel case against The Sun newspaper. In America,...
Feeling disgruntled with your newly released directory results? You’re not alone, we know from talking to law firms across the globe that most will have one or two rankings that they feel let them down. The effect of a not-so-great ranking can be less enthusiasm and buy-in from partners, and...
