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White papers – go deep, go long

Director of Content Anthony Notaras discusses how law firms should embrace data driven white papers as a key part of their content strategy, particularly if they look beyond the law. Our attention spans might be shorter than they once were,...


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Pro Bono Week 2023: why it’s important to use your skills for the greater good

Our CEO Melissa Davis looks at why pro bono work is an essential part of your firm’s business strategy. UK Pro Bono Week 2023 is coming to an end, with many firms shining a light on the voluntary work...


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Legal directories: getting the best ROI from your rankings

Partner Linsay Leslie and Client Relationships Director Julia Hepner consider how directories have a wider sphere of influence than you might think, and provide their expert advice for law firms and marketing teams. Our colleague Anthony Notaras, seasoned legal...


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How can marketing teams support lawyers to make the most of LinkedIn?

Communications Director Katy McEwen-Smith explains how in-house teams can support their lawyers on social media. LinkedIn is the ultimate marketing and personal brand tool, so it should be part of your arsenal as an in-house marketeer. However, your firm’s lawyers are...


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Social media for barristers: Digital Director Emma Maule quoted in The Times

Digital and Content Director Emma Maule has been quoted in an article in The Times, on the Bar Standard Board’s new guidance for barristers using social media. The article, written by leading legal journalist Catherine Baksi, highlights that there has...


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Steve Rudaini’s Law360 column: writing articles

In his bi-monthly column for Law360, Partner Steve Rudaini outlines useful tips for lawyers when writing articles for the media. “There is more to it than writing an article and having it magically published by a magazine, newspaper or website, no...


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Nothing is certain except directories and taxes

As some firms receive the embargoed UK Legal 500 rankings, our Director of Content and legal directories expert Anthony Notaras discusses why BD and communications teams should harness that surge in partner interest and take the pain out...


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Business reputation depends on filling the net-zero void left by wavering governments

Partner and ESG communications specialist Katherine Howbrook discusses how businesses must lead the charge following the government’s decision to backtrack on its ESG commitments. The UK government’s decision to water down its green pledges serves as a wake-up call for business....


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Steve Rudaini’s column in Law360: crisis communications

This month in his regular ‘PR Perspectives’ column for Law360, Partner Steve Rudaini considers how to manage crisis communications. Steve looks at why managing a crisis matters, how to prepare, and provides a list of top tips for dealing with a...


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The Legal 500 Green Guide: Separating the E from the SG

Director of Content Anthony Notaras considers the current debate around ESG, and provides advice on the submission process for the Legal 500 Green Guide. The underlying concept of ESG – a set of standards that pushes businesses and organisations...