Partner Linsay Leslie and Client Relationships Director Julia Hepner consider how directories have a wider sphere of influence than you might think, and provide their expert advice for law firms and marketing teams. Our colleague Anthony Notaras, seasoned legal journalist and former Legal 500 researcher, recently wrote about...
Communications Director Katy McEwen-Smith explains how in-house teams can support their lawyers on social media. LinkedIn is the ultimate marketing and personal brand tool, so it should be part of your arsenal as an in-house marketeer. However, your firm’s lawyers are key to this – what they post on their personal...
Digital and Content Director Emma Maule has been quoted in an article in The Times, on the Bar Standard Board’s new guidance for barristers using social media. The article, written by leading legal journalist Catherine Baksi, highlights that there has been a steep increase in complaints to the regulator about...
In his bi-monthly column for Law360, Partner Steve Rudaini outlines useful tips for lawyers when writing articles for the media. “There is more to it than writing an article and having it magically published by a magazine, newspaper or website, no matter how well it has been penned,” notes Steve. Steve explains...
As some firms receive the embargoed UK Legal 500 rankings, our Director of Content and legal directories expert Anthony Notaras discusses why BD and communications teams should harness that surge in partner interest and take the pain out of the next submissions round. Happy Directories Day everybody! Particularly to those...
Partner and ESG communications specialist Katherine Howbrook discusses how businesses must lead the charge following the government’s decision to backtrack on its ESG commitments. The UK government’s decision to water down its green pledges serves as a wake-up call for business. Now, more than ever, all businesses, including law and professional...
This month in his regular ‘PR Perspectives’ column for Law360, Partner Steve Rudaini considers how to manage crisis communications. Steve looks at why managing a crisis matters, how to prepare, and provides a list of top tips for dealing with a crisis when it strikes. “Reputations — many of which will have...
Director of Content Anthony Notaras considers the current debate around ESG, and provides advice on the submission process for the Legal 500 Green Guide. The underlying concept of ESG – a set of standards that pushes businesses and organisations towards greater improvements and transparency in their environmental, social and...
When a story breaks that combines the first three topics of the above headline, you can be sure that clickthrough stats (or, once upon a time, print sales) will go through the roof. Unfortunately, and perhaps inevitably, the story shines a light on the fourth headline topic (or should that...
In Steve Rudaini’s new column for leading legal publication Law360, he considers how lawyers can build good relations with the press, and what this might look like. Steve discusses the benefits of media visibility and provides his expert advice on how to work well with journalists, and the different...
